Set Your Alarms: The Latest Cult Collaboration From Telfar Is Dropping Tomorrow

It's seriously good.

Eastpak x Telfar

by Natalie Hammond |

Imagine being so popular that people would buy your products without seeing them - or even knowing what they are. For Telfar Clemens, founder of the eponymous Telfar, that's exactly what happened when he announced his collaboration with Eastpak, the brand famous for being a quality purveyor of backpacks and luggage since 1976.

Eastpak x TELFAR
©Eastpak x TELFAR

In the world of Telfar, this innovative approach of bringing product to the people (not to mention collabs, ahem, Ugg) is nothing new. There's Telfar TV, for example, a 24-hour network where fans can contribute content as well as gaining access to exclusive 'drips' like the new Duffel Bag. But still, the fact that the pre-sale sold out in minutes is testament to the power of brand's message - 'Not for you, for everyone' - and its beyond-cult Shopping Bag, the so-called 'Bushwick Birkin'.

Eastpak x TELFAR
©Eastpak x TELFAR

If you've tried and failed to get your hands on one so far, you might be in luck with Eastpak x Telfar. Of the four bag styles dropping tomorrow, three are based on the famous Shopping Bag, which has been reimagined as a backpack (go figure) and can be transformed, thanks to a handle and shoulder straps, back into a tote. The large and medium sizes, £200 and £160 respectively, are fully kitted out with a padded laptop sleeve, inner and outer mesh pockets and a bottle holder on the outside, as well as a zipped pocket and a padded compartment on the inside.

Gallery

SEE: Eastpak x TELFAR

Circle Bag, £70
1 of 4

Large Shopper, £200
2 of 4

Medium Shopper, £160
3 of 4

Small Shopper, £105
4 of 4

There's also the exceptionally cute Circle Bag, which accommodates the famous logos to a tee, and is made of tactical canvas with woven hand straps and a detachable shoulder strap so that it can be slung around the body. 'Don't call it a fanny pack,' reads the press release. Got it?

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