I Keep Seeing This Outfit On My Instagram – And It’s From A Secret High Street Brand I’ve Loved For Years

Loved by every influencer on your feed - and now, by you.

damson madder

by Emma Richardson |
Published on

There’s something to be said about the undeniable power of a co-ord. What appears to be a simple matching set quickly reveals itself as one of the most versatile pieces in your wardrobe, capable of taking you from laid-back errands to sun-soaked alfresco dinners with just a change of shoes. It’s the unsung hero of effortless dressing, and Damson Madder’s gingham iteration is no exception, blending wearability with charm in a way the British-born brand has mastered since its founding in 2020.

Consisting of the Mari Gingham Top and the Kenny Gingham Jeans, this co-ord features a picnic blanket-red gingham pattern that instantly streamlines any outfit together for a flattering, elongating silhouette. Crafted from ultra-comfortable stretch denim, the jeans offer breathability and unmatched comfort - ideal for those warmer summer days. The top brings a playful edge to the look, thanks to its ruffled, Peter Pan-style collar - a signature detail seen across many of Damson Madder’s favourite pieces.

Unsurprisingly, the set has proven extremely popular, with one quick scroll on Instagram revealing its firm place among the fashion crowd’s current favourites.

damson madder gingham set influencer

Damson Madder, Kenny JeanSelfriges

Damson Madder, Mari TopSelfridges

When it comes to styling, let the Damson Madder set do the work for you. The perfect throw-on-and-go outfit, this two-piece is ideal for those days when carefully crafting an outfit feels like a particularly gruelling task - instantly making your morning routine that much easier.

If you’re in the mood to mix and match, consider pairing the trousers with a boxy white tee (we’ve spotted plenty of influencers doing just that on Instagram) and a classic camel trench coat to shield you from light spring showers. Prefer to wear the top on its own? Style it with washed black wide-leg jeans to make the red gingham colour way pop, and tie the look together with a pair of red ballet flats for an effortless cool-girl finish. Gingham makes a statement on its own, so we'd suggest erring away from other prints to avoid visual clashing - let the pattern do all the talking.

Shop the gingham co-ord before it sells out.

Image credit: @viennaskye, @hopemarsh and @katieeeandrew

Emma Richardson is a fashion commerce writer for Grazia. She covers shopping, lifestyle, celebs and anything trending.

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