Do It Like A Dane: Shop The Best Brands From Copenhagen Fashion Week

What happens in the Danish capital matters. In recent years, Copenhagen has graduated from fringe fashion week to sustainably-minded, force to be reckoned with on the global show schedule. That is in part thanks to the Danes’ democratic design ethos, which has encouraged an abundance of ‘sweet spot’ names to spring up, labels that produce clothes special enough to feel like an thoughtful investment, but not so astronomically priced as to feel out of reach. It feels more relevant than ever for those of us tired of super-fast fashion but priced out by traditional designer pricing structures.

And it's not just the shows we've missed but the street style too. Indeed, forward fashion + wearability is the crux of the city’s idiosyncratic sense of style, another reason why people pay such close attention to what’s going on in Copenhagen (see women like Pernille Teisbaek and Emili Sindlev and their huge global followings).

The Danes’ modern, offbeat way of mixing high and low – trainers and puffers with pretty dresses, designer buys with quirky vintage finds – and ability to put an easy, personal spin on trends has proved catnip to eager streetstyle watchers. Their playfulness with clothes feels particularly resonant now. In lieu of a crystal ball, you’d be advised to look towards Copenhagen for a glimpse at what’s new and next.

Here are some of the highlights from Copenhagen's AW22 collections - and some of the best pieces to buy from Danish brands now.

Baum Und Pferdgarten

A favourite of the Danish street stylers, Helle Hestehave and Rikke Baumgarten’s is a sweet-spot label that excels at creating pieces that get you noticed, without trying too hard.

Holzweiler

Ok, Holzweiler is technically a Norwegian brand, but it with its confident grasp of mindful style the brand exemplifies the Danish spirit. Starting life as a knitwear label, Holzweiler’s USP is to deliver clothes that are equal parts cosy and cool. For AW22, the brand has been exploring weathered effects and decayed textures caused by weather on the garments. Transferred into the collection it has meant distressed hems, peeling paint, natural patinas and “the beauty of decay” as lace and delicate fabric.

Stine Goya

Nobody encapsulates the anything goes, eclectic spirit of modern Danish dressing better than Stine Goya. Her fans (who include Hailey Bieber and Kendall Jenner) subscribe to a more is more mantra, for SS22 that includes straight-cut silhouettes composing a collage or organic forms, elevated shapes and searing colour combinations.

Nynne

Less is more: that's the mantra 28-year-old designer Nynne Kunde subscribes to. 'We create pieces that are meant to be worn in the most versatile way possible, giving the customer the chance to dress up or dress down,' she says.

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READ MORE: The Street Style At Copenhagen Fashion Week Is Giving Us Major Outfit Inspiration