Charli XCX Is The New Face Of Skims, Proving That She Owns Summer 2024

We don't have to tell you what Brat girl summer is. In fact, we couldn't even if we tried. It's a feeling, a mood, a way of life - and it's taking over. Summer 2024 belongs Charlie XCX and Charlie XCX only. The final missing puzzle piece? A SKIMS campaign.

Shot by the legendary Petra Collins, Charli XCX features in SKIMS latest campaign in a set of dreamlike shots which capture Charli's carefree, rebellious spirit perfectly. The avant-pop superstar, whose music has the remarkable ability to make you dance like no one is watching (and incessantly replicate Gen Z TikTok dances) says 'SKIMS empowers people to feel confident in their own skin, which is the essence of Brat.'

'I am excited to be working with a brand that understands that comfort and style don’t need to be compromised. Shooting with Petra for this campaign was a dream and I was so excited to get on set and wear these timeless, sexy pieces.'

Speaking on the campaign, SKIMS co-founder Kim Kardashian says 'Having Charli XCX as the face of our new SKIMS campaign is so exciting. She is a one of a kind talent who has truly cemented herself as a megastar within music and beyond.'

For the campaign, Charlie XCX flaunts the Cotton Rib Split Neck Bralette as well as the matching Cotton Rib Boxers for the ultimate elevated sporty look, made from ultra comfy cotton that almost feel like you're wearing nothing (does it get more Brat than that?) The bralette and bikini are available to pre-order now, launching on the SKIMS website on 21 August. Shop below.

Shop: Skims x Charlie XCX

Marina Avaaram is a Deputy Commerce Editor at Grazia, where she enjoys using platforms such as TikTok and Instagram to trend-spot and write about viral products that she herself is guilty of buying