Formula 1 might be the ultimate test of the world’s fastest racing drivers, but racegoers are also partaking in their own competition: who is styling out the grandstands best. With celebrities flocking from all over the world to witness the likes of Max Verstappen, Lando Norris, and Lewis Hamilton zooming round the track, the stands have fast become the new FROW, with celebs really dressing for the occasion.
This year, Naomi Campbell, Patrick Dempsey, and Dua Lipa attended the Monaco Grand Prix, while Timothée Chalamet, Simone Ashley, and Lisa Manobal were spotted at the Miami Grand Prix. For Formula 1 aficionados who are style-conscious to their core, there was one accessory everyone was carrying: the Carl Friedrik x Atlassian Williams Racing travel collection.
A powerhouse collaboration between two British brands, Carl Friedrik and Atlassian Williams Racing have developed a travel range that combines style and craftsmanship. Sleek, versatile and durable, the collection features a carry-on case and a stylish backpack that can be used separately and together. Why does the fashion elite love it? Because beyond the incredibly functional use (and lifetime guarantee), the timeless design is the epitome of quiet luxury. True style extends beyond the carefully selected race-day outfit, it’s in every purchase – from the airport to the F1 stands.
Shop: The Carl Friedrik x Atlassian Williams

carlfriedrik.com
With understated opulence, this case has dual-zip locks, 360-degree spinner wheels and an impact-resistant shell to ensure durability. It’s recommended for up to five days of travel, and the perfect addition to your travel wardrobe.

carlfriedrik.com
Taking style cues from 20th-century military backpacks, this modern take is as functional as it is fashionable. With a capacity of 27L, a drawstring cord and flat top fold, it’s made from premium nylon.
Georgia Aspinall is an award-winning journalist and acting assistant editor at Grazia UK, previously senior editor. As well as co-ordinating news and features for both digital and print, she is responsible for Grazia's campaigning efforts. Georgia has a vast knowledge of digital journalism and SEO best practice, covering women's interest stories across politics, health, dating, travel and pop culture.