Copenhagen Fashion Week Has Just Proved That Floral Prints Can, Actually, Be Groundbreaking

Take your cues from the Danes and embrace bold blooms.

bold florals at Copenhagen fashion week

by Charlotte Pavitt |
Updated on

Contrary to popular belief, not all fashion week action happens in Paris, Milan, New York and London. Fashion week has become a global affair, and rightfully so. The industry, which brings brands, buyers, and consumers together twice a year, has broadened over the last two decades. And Copenhagen has brought us something we've been desperately lacking: affordable, fun and experimental fashion fronted by our Scandi faves Ganni, Baum Und Pferdgarten and Cecilie Bahnsen.

This season, the SS21 shows are looking a little different - the Danish capital was the first to put on its Spring/Summer 2021 Fashion Week with a smaller, more local crowd showing up to witness the first major Fashion Week since COVID.

bold florals at Copenhagen fashion week

For three sunny days last week, the city’s street-stylers put on a colourful display of new season trends from preppy basics, pops of pink and new colour blocking combos. Ganni'sgraphic florals were everywhere, and when it comes to this universal warm-weather print - the only way to go is bold.

Living in the UK, we have to put up with our fair share of indecisive summer weather - one minute we're melting our way through a heatwave and the next we're dodging Storm Ellen.

If you were thinking it's time to retire your floaty florals for something more heavy-duty (aka, an anorak) think again. This isn't the time for ditsy, cottage-core prairie printshowever – bold florals are the perfect antidote to balmy, drizzly summer days. These psychedelic florals in groovy cuts (think boho maxi dresses, ruffled midi skirts and puff-sleeved minis) are throwing it back to the '70s inspired by larger-than-life abstract florals seen at Christopher Kane or Richard Quinn, where oversized floral maxis were among our favourite get-ups for Spring/Summer 2020.

bold florals at Copenhagen Fashion Week

Take notes from street style royalty and be sure to keep your dress hemlines long for strappy styles and layer up with oversized tailoring in clashing prints. Balance out a mini with long sleeves and team with chunky ankle boots or cut-off wellies - the rubber ankle boots seen on the Bottega Veneta AW20 catwalk are on our wishlist.

Style separates with denim or stiff linens, or if you're feeling brave, co-ordinate with matching leggings or clashing checks, polka dots or stripes.

bold florals at Copenhagen Fashion Week

Feeling convinced? Here are 23 of our favourite bold florals buys - happy shopping...

SHOP: Bold Floral Prints To Wear Now (And Well Into Autumn)


Best Bold Florals To Wear Now

bold florals to shop now1 of 23

Monki, Oversized smock dress, £30

bold florals to shop now2 of 23

Zara, Floral Print Mini Dress, £29.99

bold florals to shop now3 of 23

Shrimps, Louisa floral-beaded velvet handbag, £295

bold florals to shop now4 of 23

La Double J, Sorella floral-print velvet dress, £765

bold florals to shop now5 of 23

Richard Quinn, Rose Print Velvet Leggings, £360

bold florals to shop now6 of 23

& Other Stories, Belted Puff Sleeve Mini Dress, £69

bold florals to shop now7 of 23

George at Asda, Pink Floral Strappy Tiered Sundress, £12.50

bold florals to shop now8 of 23

Ganni, Rose-print V-neck cotton mini dress, £195

bold florals to shop now9 of 23

Rixo, Midi Skirt with Frill, £215

bold florals to shop now10 of 23

George at Asda, Blue Floral Frill Peplum Blouse, £14

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Staud, Papaya floral-print cotton-blend poplin top, £175

bold florals to shop now12 of 23

Zara, Floral Print Dress, £29.99

bold florals to shop now13 of 23

Richard Quinn, Floral Velvet Top, £350

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Boden, Orella Silk Shirt Dress, £150

bold florals to shop now15 of 23

Whistles, Zinnia Floral Skirt, £69

bold florals to shop now16 of 23

V by Very, Short Sleeve Puff Wrap Top - Floral Print, £22

bold florals to shop now17 of 23

Mango, Floral printed scarf, £12.99

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Rotate Birger Christensen, Pauline floral-print duchesse-satin mini dress, £311.18

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Les Reveries, Gigi belted floral-print cotton mini dress, £543.74

bold florals to shop now20 of 23

Rixo, Maya shirred floral-print cotton maxi dress, £295

bold florals to shop now21 of 23

Anthropologie, White Floral Oversized Scrunchie, £10

bold florals to shop now22 of 23

& Other Stories, Peony Print Trousers, £35

bold florals to shop now23 of 23

Bernadette, Valentine Floral Midi Dress, £610

READ MORE: Ganni Has Launched A New Collection At Browns, And It's Full Of The Brand's Best-Ever Pieces

READ MORE: All The Must-Buys To Shop Now At Copenhagen Fashion Week, Including H&M's £39.99 Dress

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