When you delve into the world of TikTok, you never know what you're going to find. It could be the latest viral beauty hack or a dinner idea (we all remember that baked feta pasta). If you've ever fallen down a 'haul' rabbit hole, however, you might not think it has much to do with mindful shopping habits. According to the Lyst 2021 Conscious Fashion Report, that's where you'd be wrong because #deadstock has a whopping 9.5 million views on TikTok.
So, what is deadstock clothing? If you're unsure, a quick explanation is unwanted/unused or surplus (over-produced) materials or fabrics that will most likely end up in landfill. Some fashion brands are now saving these by making them into fresh new pieces to be loved for longer. Take Kitri, for example, the brand which is loved for its dreamy dresses (and jumpers, and trousers, and...you get the picture) has made two of its best-selling dress styles into new iterations by reusing some of their own leftover materials from previous collections.
Next up, London-based brand Aligne. The new(ish) sustainable brand has just dropped an edit of three limited-edition (because they're made from end-of-line materials) coats. Each style is also lined with Liberty London deadstock printed fabric. And we can confirm each coat is a seasonal winner.
The new demand for upcycled, recycled, repurposed and reworked items (Lyst has seen a 117% spike year-on-year), is one to take note of. With so many small, sustainable and even high street brands - Weekday had a deadstock collection earlier this year - realising that cast-offs can be someone's else new dream threads, we've rounded up where to buy the best deadstock clothing.
SHOP: The Deadstock Edit
1 of 12Kitri, Harlow Black Floral Mini Dress, £135
Kitri has updated its best-selling dress styles (Harlow and Persephone) by using leftover materials from previous collections. The new (/old) prints give the dress a fresh vibe for AW21, while also avoiding waste.
2 of 12Roop, Upcycled Furoshiki Satin Bag, £75 at Selfridges
The now iconic 'Furoshiki' bag is also joined by hair scrunchies and headscarves, all of which are made from discarded fabrics. There's so many colours and prints available, but only limited amounts are made, so be quick.
3 of 12Fruity Booty, Pink Hana Tee, £55
Loved by the likes of Ariana Grande and Dua Lipa, female-led East-London brand Fruity Booty has clothing, swimwear and underwear. This top is made from recycled mesh and 70% of all its products are made from surplus fabrics that would otherwise have ended up in landfill.
4 of 12Label/Mix x Marques' Almeida, Tie Jersey Dress, £99
Joining forces with design duo Marques' Almeida, Label/Mix (the designer collaboration edit at Next) has a new deadstock collection. Each of the eight pieces are seasonless and made from unwanted materials. This black dress is a real keeper.
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5 of 12Aligne, Evangeline Wrap Coat, £185
Aligne has only been around just over a year, but the London-based brand is already known as a go-to when it comes to sustainable staples. The brand has launched three exclusive coats made from surplus fabric, and each one is lined with unused Liberty-print fabric.
6 of 12La Sororité, The Phoebe Dress, £475
La Sororité (meaning sisterhood) is the Italian label saving silk deadstock from designer's factories. The Phoebe dress is one of the styles made from the leftover materials, and boy is it a beauty.
7 of 12Gaâla, Benedicte Trench Coat, £246
Created by a husband and wife duo, Parisian brand Gaâla uses cotton, viscose, silk and wool fabrics leftover by Italian fashion houses to create dreamy new pieces. Just look at this trench coat if you need even more reasons to check it out.
8 of 12Riley Studio, Limited Edition Classic Car Coat, £595
Gender-free brand Riley Studio has outerwear covered for everyone with this winner. The checked, hooded style is made from deadstock materials so only a certain amount has been made. Once they're gone, they're gone!
9 of 12Olivia Rose, The Genevieve Bustier, £204
You may think this is a vintage beauty, and you wouldn't be wrong. Made from unused vintage brocade material, Olivia Rose will also hand make it in a custom size to suit you.
10 of 12Albaray, Gingham Midi Dress, £79
Made from 100% deadstock cotton, this puff-sleeved midi dress will work across all seasons. Albaray uses a mix of deadstock, recycled, sustainably-sourced and organic materials to work as a thoughtful fashion brand.
11 of 12Array, Signature Blazer in Wool-Stretch, £595
Made from end-of-roll crease-resistant fabric, this blazer will become part of your forever wardrobe. Be quick, though, there has only been few made due to the limited material.
12 of 12Phoebe Grace, Nancy Shirt In Upcycled Thin Black Cotton Cord, £175
Sustainable brand Phoebe Grace is a go-to for cool coords, dresses and separates. This shirt and trousers set is made from end-of-roll organic cord fabric. Try out the shirt on its own with a slip skirt and chunky boots.