Beige Brigade: How Did The Once-Boring Colour Become The Uniform For Fashion Insiders?

No longer boring, this neutral shade is in fact fashion's hottest choice.

beige street style

by Charlotte Pavitt |
Published on

I have a confession to make. I used to hate beige.

Growing up, beige was my ultimate insult. In my head, it was synonymous with bland, boring, dull. It didn't matter whether it was beige clothes, food or anything else for that matter, it was not a colour I wanted anything to do with.

Fast forward to 2020 and you cannot keep me away from the nude hue. Championed on the SS20 catwalks by the likes of BOSS, A.W.A.K.E Mode and Victoria Beckham (to name a few) it's no wonder everyone and their dog are sporting the classic shade.

Beige street style

Seen on the streets of Copenhagen Fashion Week in January and now trickling through to the streets of New York and London, the beige brigade has been out in full force. It makes sense – there's more of a focus on classic, investment buys at the moment rather than fast fashion fads that not only hurt your bank balance, but notably the environment too. And beige is timeless.

beige street style

Think of beige outerwear (the classic trench, for example). It is arguably the most staple of all wardrobe staples. Chuck on over jeans and a hoody for an instant outfit elevator or co-ordinate in a full tonal ensemble in various shades of toffee, taupe and camel. A true timeless piece that if looked after, can see you through season-to-season.

Tiffany Hsu beige street style
Beige street style

While the thought of head-to-toe nude could feel a little dull (but not beige!), it need not be boring. Try adding a colour or print pop with your accessories, or style up with statement pieces with elevated details for the ultimate outfit upgrade.

SHOP: The Best Beige Pieces For Every Budget

Gallery

Beige Buys For Every Budget

Dune London, Square Toe Heeled Mule Sandal, £851 of 12

Dune London, Square Toe Heeled Mule Sandal, £85

Stand Studio, Kenzie faux-shearling coat, £4562 of 12

Stand Studio, Kenzie faux-shearling coat, £456

Lack of Color, Zulu Rancher wool fedora hat, £883 of 12

Lack of Color, Zulu Rancher wool fedora hat, £88

H&M, Silk shirt dress, £99.994 of 12

H&M, Silk shirt dress, £99.99

Yuzefi, Bom Cappucino, £3755 of 12

Yuzefi, Bom Cappucino, £375

Bershka, Ribbed dress with seam detail, £19.996 of 12

Bershka, Ribbed dress with seam detail, £19.99

Frankie Shop, Julie Bermuda Shorts in Beige, £104.207 of 12

Frankie Shop, Julie Bermuda Shorts in Beige, £104.20

Frankie Shop, Julie Criss Cross Blazer in Beige, £216.128 of 12

Frankie Shop, Julie Criss Cross Blazer in Beige, £216.12

Topshop, Caramel Brown Faux Leather Tie Shirt, £499 of 12

Topshop, Caramel Brown Faux Leather Tie Shirt, £49

Jil Sander, Drawstring leather cross-body bag, £36010 of 12

Jil Sander, Drawstring leather cross-body bag, £360

Tove, Leone draped silk-twill top, £29511 of 12

Tove, Leone draped silk-twill top, £295

Weekday, Clea Trousers, £4512 of 12

Weekday, Clea Trousers, £45

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