For you and I, a trip to the gym isn't so much an opportunity to dress up as a brief respite from studying our hair/skin/clothes. For celebrities like Rosie Huntington-Whiteley, Katie Holmes, Kylie Jenner and Olivia Wilde, it's almost become an extension of the red carpet, off-duty edition. They're photographed walking to the gym, from the gym. Heck, some even posts mirror selfies at the gym. So, naturally, they know the best activewear brands that will deliver at reformer Pilates (and on the pavement outside). And if there's one tried-and-tested favourite that crops up time and time again, it's Alo Yoga.
Founded in Los Angeles, Alo Yoga's mission is to make the best yoga clothing in the world - no mean feat - as well as pieces that can be worn from studio to street. Mission accomplished.
As seen on Rosie HW, as well as Kendall Jenner, this sports bra offers light support, has adjustable straps and fits true to size.
Rosie HW hasbeen making the world envious of her current holiday situation, posting pictures of herself in an all-white Alo set. Other fans include Katie Holmes, who has previously worn a comfy pair of heather grey sweatpants from the brand while out and about in New York.
Katie Holmes owns these exact sweatpants from Alo Yoga.
Kylie Jenner, meanwhile, has several pieces from the brand, which she's documented at various times on Instagram. when she sported a lime green set, it sold out almost immediately. Luckily, Alo Yoga has a wealth of sports bras and cycling shorts, in an impressive range of subtle and statement-making shades like cactus, espresso and candy orange, as well as black and white.
Kylie Jenner is just one fan of the Seamless Ribbed Favourites Bra, with its subtle V-neck design and compressive fit.
The best news of all is that Black Friday has started early for Alo Yoga Access customers. Yes, the big day might not be until Friday 29 November, but the activewear brand is currently offering 30% off everything, for those signed up to Alo Access. Shop our top picks and view the savings below.
Shop: The best pieces from Alo Yoga
A best-seller for a reason, these leggings are sculpting, with high compression for a snug fit that you know won't sag or slip.
This long-sleeved crop top is made from a super-soft, sueded performance jersey.
Tennis skirts have been serving on and off the court. Alo Yoga's is made from a lightweight woven material and has a comfy inner short for convenience.
These leggings are made with four-way stretch for a move-with-you feel.
These brushed cotton shorts are ideal for working from home days.
The Seamless Ribbed Warm Nights Dress serves bodycon magic in ultra-breathable and smoothing cotton-y seamless fabric.
After a summer of Challengers, a tennis dress is one piece of activewear that's extremely in demand, even if it might be too cold to wear it right now.
This sports bra is unique as it's made from a seamless piqué knit that offers just the right amount of everyday support - so you can wear it all day, and then to the gym afterwards.
What date is the Alo Yoga Black Friday sale?
If you've been eyeing up any Alo Yoga pieces, you'll be thrilled to know its Black Friday sale has already began. Its 30% off has already kicked off - for Access members only however. Based on previous years, Alo Yoga will officially begin its Black Friday savings a few days before the day itself, and extends promotions through to Cyber Monday (which falls on Monday 2 December this year). To stay ahead, keep an eye out from the beginning of November.
How long is Black Friday?
Black Friday might just be known as a single shopping day, but these days it's basically a month-long affair. Many retailers kick of early deals as soon as the start of November and continue rolling out new discounts through Cyber Monday. Some brands even extend the offers for a 'Cyber Week', turning what was once a one-day sale into an almost two week marathon of discounts and promotions. Essentially, this is your time to do the Christmas shopping.