TikTok can make or break a beauty product. In the last two years a handful of make-up, hair and skincare buys have made the big time simply by featuring once on the Gen-Z-centric social platform and subsequently going viral. There's Bella Hadid's go-to brow buy, the £17 setting spray that really works and even Kylie Jenner's favourite blusher.
Grazia has identified seven bona fide cult classics that owe their popularity to TikTok and they're all available to shop in the UK. Here Grazia's Head of Beauty Joely Walker explains the benefits of each and every one, and plus point - you can shop them on the spot. Be quick, though. TikTok-approved beauty buys sell out in the blink of an eye. There's no telling how long these make-up heroes will remain on the shelves:
Watch And Shop: 7 Beauty Must-Haves Made Famous By TikTok
Main image credits: TikTok @geenahunt, @ayshabegum, @daniellemarcan, @vandanakan