If someone calls you a 'vanilla girl', it's not an insult aimed at your boring personality (well, hopefully not), but confirmation that you'll absolutely nailing it in the aesthetic stakes. Vanilla girl, in case we lost you at 'aesthetic', is the fashion and beauty trend that's taking off on TikTok. Actually, make that taken off - the hashtag already has a solid 650 million views.
It's about wearing clothes in a sumptuous colour palette that doesn't really stray from vanilla - think clotted cream, butter, Baileys, all the good stuff - and it's already got quite the celebrity following. Rita Ora stepped out in a velour tracksuit - very Y2K - in the perfect shade of peach earlier this week.
Just today, Kate Middleton wore a sweater dress from Victoria Beckham, beige with a slightly flared skirt and sadly sold out, that is textbook vanilla girl.
Last year, Pamela Anderson turned heads for all the right reasons when she sat front row at Jacquemus. Wearing a deliciously feathered dress the colour of double cream - avec a similarly fluffy hat - it proved, definitively, that there's nothing boring about being a vanilla girl.
The trend also swept the board at this year's Critics' Choice Awards. As well as Niecy Nash-Betts, who wore the most incredible gown by Jason Wu, Elle Fanning and Anya Taylor-Joy, who looked like she was wearing an ice cream cone, also championed the blandest flavour on the menu (although there was nothing bland about the results).
And finally to Paris Couture Week. Rosie Huntington-Whiteley, arriving at Valentino, wore taupe tailoring (again with a feathery flourish at the cuffs) that signalled that we should definitely expect to see more from the vanilla girl trend during the fashion month circuit.
Hungry for more? Keep scrolling to shop the best vanilla girl buys below.
SHOP: The Best Vanilla Girl Buys
1 of 9& Daughter, Roshin Lambswool Roll Neck
This sumptuous roll neck, made out of 100% lambswool, will be the core of your vanilla girl wardrobe.
2 of 9Zara, Faux-Fur Sweatshirt
This fluffy co-ord has got to be the finest example of vanilla girl dressing on the high street.
3 of 9Zara, Faux-Fur Midi Skirt
4 of 9Arket, Pile Jacket
Made of soft moleskin on the outside and recycled polyester on the inside, this aviator jacket is ticking all the right boxes.
5 of 9COS, Double-Faced Wool Overshirt
A biscuit-coloured wool overshirt? It'll be the chic finishing touch to all your winter outfits.
6 of 9Alighieri, The Celestial Raindrop Pearl Necklace
Alighieri's Celestial Raindrop necklace, hand-strung with freshwater pearls, will make the perfect finishing touch to all your vanilla girl outfits.
7 of 9Weekday, Zoe Jacquard Dress
This knitted mini dress just needs some stomper boots to look ready for a night out.
8 of 9Aeyde, Uma Creamy Nappa
You'd have to be careful with these ballet pumps, but vanilla girl stans will say they're worth the investment.
9 of 9New Balance, 530 Trainers
These New Balance trainers are the perfect finishing touch to any vanilla girl looks.