Now, The Zara Dress Is Being Used To Help Tackle Period Poverty All Over The World

Just when you thought you'd seen (or heard, at least) the last of the Zara dress that is so ubiquitous it has its own Instagram account, along comes the news that tomorrow will be the first Wear The Dress Day, designed to raise money to help combat period poverty.

Conceived by Faye Oakenfull – the woman behind said Instagram account, @hot4thespot – the idea is that people all over the world wear THE dress tomorrow (August 22) and donate money to Free Periods, a charity founded by Amika George in 2017 in response to the news that children were missing school as they were unable to afford menstrual products.

'It has been amazing to (unexpectedly) watch the [Instagram] account blow up over the past few months, and it only seemed right to seize an opportunity to do some social good whilst the page’s popularity is still at its peak,' said Oakenfull. 'Picking a cause that reflected the same feminist spirit of the incredible community that the dress has created was important to me — which is why I reached out to Free Periods to ask if we could join in their campaign to tackle period poverty across the world.'

For those who want to wear the Zara dress (which recently came back into stock, only to sell out in all sizes but XS) tomorrow, or who simply want to play along with the Wear The Dress Day Bingo, created by Oakenfull, donations can be made here. Free Periods has already successfully campaigned to secure government funding for free, so that menstrual products are now universally available in all of England’s schools and colleges. Now, it's working on building a global movement, 'normalising the conversation around periods and ensuring that all young people have access to the period products they need.'

Gemma Abbott, director of Free Periods said, 'We are thrilled to have the support of one of the internet's loveliest, and funniest, communities. Every donation will help us in the fight for menstrual equity, for young people across the world.'

So, whether or not you've customised your dress, as per our advice, have invested in the new black version, happen to be getting married in it or just love wearing the OG viral dress loud and proud, wear it tomorrow for a good cause.

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