Hold on to your debit cards and prepare you current account for a hit. The chances are that your weekly Zara habit needs no further encouragement, but a new click-and-collect pop-up shop from the Spanish fashion favourite will provide just that.
Situated in Westfield Stratford City, the forward-looking concept store encompasses 2,152 square feet (according to WWD), and was purpose built to accommodate click-and-collect orders. Shoppers will also be able to return and exchange orders, with the option to pay for purchases using mobile phones and the Zara app. Plus, the much-anticipated self-checkout machines (which made their debut in a handful of locations around the country back in October) will also be making an appearance.
Of course, Zara wouldn’t be Zara without, you know, some IRL clothing to covet, and the Westfield store will feature an edit of selected womenswear and menswear options to tempt browsing shoppers.
The temporary store isn’t just designed to integrate a more streamlined shopping experience into your day-to-day life. Earlier this month, Zara was one of 64 companies to commit to a new agenda for sustainable fashion, pledging to increase their sustainable design output and use of up-cycled materials by 2020. The pop-up’s efficient ‘smart system’ also ties in to this eco-friendly initiative by reducing carbon emissions and saving energy.
According to Inditex chairman and chief executive officer Pablo Isla, this latest launch marks ‘another milestone in our strategy of integrating stores with the online world, which defines our identity as a business.’
The pop-up shop will be open until May, when renovations on the Stratford flagship store will be complete.