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Zara Is Launching An Augmented Reality Shopping App

© Zara

From self-service checkouts to digital-only receipts, Zara, and parent company Inditex, is constantly looking for new ways to incorporate the latest technology into the shopping experience. Now, the Spanish brand is pushing boundaries further with the launch of augmented reality app.

Aptly named Zara AR, the shop-the-look app was dreamed up by Creative Director Ezra Petronio of Self Service magazine fame. Revealed to press at the brand’s headquarters in Spain yesterday, the app will be trialled for two weeks in April at 120 flagship Zara stores.

To experience Petronio’s vision customers will need to download the app, scan a QR code and then point their smartphone at three dedicated activation points throughout the store. Models Léa Julian and Fran Summers then appear wearing pieces from the Studio Collection in seven to twelve second sequences.

Zara fans can then shop items directly or share the experience via their social media channels by taking photos of the holograms. The app can also work in the digital space with online customers able to point their phone at orders on the website.

Much-loved for its quick turnaround of catwalk trends at affordable prices, Zara now has 7500 stores worldwide in 93 different countries.