TikTok, the short-form video app that has taken over 2020, has fast established itself as a creative space – particularly when it comes to fashion. Not only has it become one of the biggest success stories of 2020 (possibly due to us all being stuck indoors on our phones), it has also brought some much-needed joy to our lives throughout the pandemic.
High-end brands have already caused a serious stir on the app, from the Grannies of Gucci to a Harry Styles' crocheting trend that led JW Anderson to release a pattern to recreate his famous rainbow cardigan. Fashion brands are using TikTok to show their personality and are reacting and adapting to the TikTok community - sharing content in a uniquely "TikTok way".
The staggering thing about TikTok is, content can can go viral without so much as a single follower, and therefore is being shared with an audience that may never have engaged with them before. Some of our favourite insta-girls are making their debut on the app - Leonie Hanne only recently joined during lockdown and has already amassed over 420k followers & 4.8m likes. There has also been a spike in supermodel activity: Bella Hadid, Cara Delevingne, and Kaia Gerber are just a few famous faces who have popped up on our feeds of late while fashion pack leaders Jacquemus' Simon Porte and Tamu McPherson have recently succumbed to the app.
In a move towards more "real" content from celebrities and influencers, creators have been moving away from the super perfect and polished feeds we have become accustomed to seeing. A new generation are using the platform to showcase their love of fashion in relatable and even useful ways – whether that’s through DIY videos demonstrating how to upcycle old pieces, outfit inspo, clear outs or crocheting - TikTok is a great source of inspiration.
From picking up a new hobby to simple wardrobe hacks, these are the best TikTok accounts to follow for fashion fans...
The Best Fashion TikTok Creators To Follow
1 of 10@young_emperors
Young Emperors, a stylish couple who matches their ensembles on the daily and will bring endless joy to your feed. Recent ensembles include Isabel Marant suiting and Marine Serre's half-moon-prints.
2 of 10@leoniehanne
Insta-fave Leonie has over 420k followers on TikTok (and counting). Her fun and creative take on her usually flawless aesthetic continues to inspire followers and brands alike.
3 of 10@paloma.elsesser
Paloma Elsesser's account (which boasts only two videos) features her filming in her living room while wearing tracksuit bottoms (relatable) and taking on the TikTok viral routine to "Savage" by Megan Thee Stallion.
4 of 10@jacquemus
The French designer recently joined the platform. His first video was a zoom on one of his flagship bags and since then, he has blessed his followers with numerous videos including exclusive fittings, behind the scenes of photoshoots, and even a concert with the brand's mini Chiquto bags.
5 of 10@tamumcpherson
Tamu McPherson's instagram is our go-to place for feel good fashion, and now she's taken that same formula to TikTok. Follow, follow, follow!
6 of 10@chrisellelim
Chriselle Lim is a Korean-American fashion stylist, blogger and digital influencer with over 2M followers on TikTok. Her fashion content is second-to-none, but its her 'Rich Mom' persona that that has made her extra famous. Lim dishes out tips on how to look rich no matter what you're doing — including making dinner while wearing Dior Pre Fall looks.
7 of 10@brittany.xavier
Influencer Brittany Xavier joined TikTok after observing how her 13-year-old daughter was spending hours of screen time on TikTok, and virtually none at all on Instagram, prompting Xavier to make an account. She was addicted in no time - and now, we're addicted to her videos.
8 of 10@chiaraferragni
Chiara herself needs no introduction, but are you following her on TikTok? Follow for unfiltered, behind-the-scenes access to the Italian mega-influencer's life, work and family.
9 of 10@camillecharriere
Cool-girl Camille joined TikTok at the beginning of lockdown and has delivered hilarious and relatable fashion-led vids.
10 of 10@carodaur
Super-influencer Caroline Daur has turned her hand to TikTok with dance and comedy videos. This fashionista certainly doesn't take herself too seriously!
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