It's always an exciting moment when the new season campaigns start flurrying on social media feeds, heralding the arrival of spring and the shedding of one's winter cocoon. And this year, there's even more need for some fashion-themed escapism. First up, Precious Lee, a future industry titan who plays a modern Medusa (which, incidentally, is also the name of the brand's new handbag) for Versace SS21. The Crown's Emma Corrin has also bagged her first fashion campaign, posing in a teeny-weeny halter neck dress for Miu Miu SS21. Gucci's new campaign, #GucciWinterinthePark, is a meditation on what we'll all doing so much of at the moment: taking a turn (or 1,000 turns) around our local park. Vanessa Kirby stars in what must be the most mood-boosting tights in circulation. Without further ado, here are the clothes and accessories you'll be coveting from now until spring proper. Enjoy!
SEE: All The SS21 Ad Campaigns
1 of 7MICHAEL Michael Kors
Diana Vreeland's expression, 'the eye has to travel', was the inspiration at MICHAEL Michael Kors, whose spring campaign takes in landmarks (current and historical) of New York. 'As Diana Vreeland famously said, 'the eye has to travel' - and during these times when we might not be able to experience new destinations, we have to find other ways to change our eye and imagine different possibilities. Whether it's looking back at old photos, flipping through a travel book or visiting places in your city or neighborhood, we all need that momentary escape to decompress and feel inspired,' says Kors.
2 of 7Bottega Veneta
Starring actor Sheila Atim, who will soon on screens in an adaptation of The Underground Railroad, Bottega Veneta's Salon 01 campaign was shot by Tyrone Lebon, and makes a very convincing case for matching your suit to your sofa.
3 of 7Louis Vuitton
For pre-fall 21, Nicolas Ghesquière wanted to present a collection that brimmed with vitality and what he called, 'Vuittamins.' Stacy Martin stars in the campaign, wearing sportswear in eye-poppingly energetic shades. 'I love the way she wears my collections,' says Ghesquière.
4 of 7Gucci
Alessandro Michele is clearly spending as much time outdoors as we all are at the moment. Gucci latest campaign, #GucciWinterinthePark, features Vanessa Kirby, the actor lighting up our laptop screens on Netflix's Pieces of a Woman, wearing what we'd love to wear for a walk around our local park: sunshine-coloured tights, a pussy-bow shirt dress and a broad-brimmed hat.
5 of 7Versace
For SS21, Donatella Versace invites her audience into the mythical world of Versacepolis, while Precious Lee, Hailey Bieber, Kendall Jenner, Mona Tougaard, Mica Argañaraz, Raphael Balzer and Simone Bricchi are her modern Medusas.
6 of 7Miu Miu
Photographed by Steven Meisel, styled by Lotta Volkova, Miu Miu's SS21 campaign, Mind Mapping, stars an impressively interesting line-up, from The Crown's Emma Corrin to the multimedia artist Allison Katz.
7 of 7Jil Sander
For SS21, Lucie and Luke Meier are continuing an ongoing project dedicated to touch, with four photographers creating a constellation of images that star Alek Wek, Vivien Solari, Saskia de Brauw, Lily McMenamy, Ottawa Kwami, Yuri Pleskun, and Leo Bhanji.