Here’s Where To Shop All The Outfits The Royal Children Wore This Jubilee Weekend

When it comes to the royal children, supermarket brands and high street favourites all feature in their wardrobes...

royal fashion - children jubilee outfits

by Charlotte Pavitt |

As some of the most famous siblings in the world, the Cambridge brood's wardrobes come under as much scrutiny as their mother's. There are blogs dedicated to dissecting Princess Charlotte’s outfits (yes, really) and what’s come to be known as the ‘George effect’ is well-documented. Like his mother Kate Middleton, whatever the prince wears seems to sell out almost immediately, crashing the brand’s website in the process.

Kate Middleton Princess Charlotte Cardiff Castle
Kate Middleton and Princess Charlotte at Cardiff Castle ©Getty

And while you might think that the most photographed family in the world would wear designer labels exclusively, they’re more likely to be wearing high street (or even supermarket) brands. In fact, like her mum, Princess Charlotte seems to already know the value of cost-per-wear. For their first official visit to Cardiff Castle, she rewore one of her favourite coats, a double-breasted navy number by Amaia Kids. She actually wore it quite recently in March, when the family gathered to remember her great-grandfather, Prince Philip.

Kate Middleton Princess Charlotte Service of Thanksgiving
Kate Middleton and Princess Charlotte at the Service of Thanksgiving for Prince Philip ©Getty

Keep scrolling to see the family's other wardrobe hits, from old-fashioned christening outfits to that infamous dressing gown.

SHOP: Your Complete Guide To What Brands The Royal Kids Wear


SEE: The Royal Wardrobes Of Prince George, Princess Charlotte And Prince Louis

Princess Charlotte in Amaia Kids
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Amaia Kids is quickly becoming a Princess Charlotte favourite - for the Platinum Jubilee Pageant Charlotte wore a co-ordinating summer dress and coat.

Amaia Kids, Razorbil Summer Coat, £140
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Princess Charlotte in Amaia Kids
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Does this come in grown-up size? Asking for... me, and my cottage-core fantasies.

Amaia Kids, Bristol Dress Yellow Print, £105
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Princess Charlotte in Boden
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Princess Charlotte wore a Boden striped tee while baking with mum Kate (who wore a Brora gingham blouse that you can shop here).

Boden, Charlie Pom Jersey T-shirt, £17
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Princess Charlotte in Next, Prince George & Prince Louis in Sfera
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While Princess Charlotte suffered a much needed outfit change during baking (we've all been there Charlotte), changing into a Next pink polo - Prince's Louis and George twinned in matching navy polo shirts by Sfera.

Next, 3 Pack Polo Tops (3mths-7yrs), From £15
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Sfera, Boys' basic polo shirt, £6.17
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Princess Charlotte in Souza
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For the Platinum Party at the Palace in front of Buckingham Palace, the Duchess picked out a red sequined dress by Souza (complete with matching cape that has sadly sold out now) for Princess Charlotte.

Souza, Scarlet dress, £34.12
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Princess Charlotte in Patachou
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The young princess wore a £77 floaty cornflower blue frock from Portuguese children's brand Patachou for the Trooping The Colour. Sadly, its sold out but you can shop similar below.

Patachou, Girls Blue Chiffon Dress, £75
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Prince George in Trotters
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Prince George visited Wales together with Princess Charlotte and the Duke and Duchess of Cambridge - the first official visit of Wales for the children, and looked just like his father in a navy blazer and blue checked shirt by Trotters.

Trotters, Thomas Brown Blue Gingham Oliver Shirt, £45
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Princess Charlotte in Confiture
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Although you can't exactly tell what she's wearing underneath that coat from Amaia Kids, eagle-eyed fans believe it's a blossom-printed dress from Confiture (keep scrolling for the coat).

Confiture, Summer Blue Floral Mabel Jersey Dress, WAS £48 NOW £29
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Princess Charlotte's Tartan Dress
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While co-ordinating with the rest of the family, Princess Charlotte wore this adorable navy pea coat layered over her tartan dress for Prince Philip's memorial service.

Amaia, Razorbil Navy Coat, £140
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Il Porticciolo, Smock Dress - Green Tartan, WAS £120 NOW £50
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Prince George Polka Dot Tie
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Channelling his father, Prince George wore a super smart navy suit with a co-ordinating polka dot tie.

Next, Navy Blue/White Dot Bow Tie (1-16yrs), £8
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Princess Charlotte Easter Sunday
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The perfect dress for Easter, Princess Charlotte matched her mum in this duck egg blue number from Rachel Riley.

Rachel Riley, Forget Me Not Smocked Dress, £119
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Princess Charlotte in Penelope Chilvers
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CREDIT: @kensingtonroyal

For 2020's Christmas card, Princess Charlotte wore a mini-me version of mum's favourite outdoor boots, a knee-high leather pair from Penelope Chilvers.

Penelope Chilvers, Mini Tassel Boot, £259
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Princess Charlotte
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CREDIT: Duchess of Cambridge

Princess Charlotte wore a high street hit - this time a sweet dungaree set by John Lewis & Partners - for a photo released ahead of the Duke of Cambridge's birthday in June 2020.

John Lewis, Mini Boden Baby Fun Rainbow Short Denim Dungarees, £32
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Princess Charlotte
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Amaia Kids - a childrenswear brand that's designed in London and made in Spain - is a favourite with the Cambridges. Princess Charlotte wore one of its forest green double-breasted coats to a Christmas Day service.

Prince Louis
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For Trooping the Colour in 2019, Prince Louis wore an outfit that onlookers might have recognised. The blue shorts and smocked blouse were a recreation of what his uncle, Prince Harry, wore to 1986's Trooping the Colour. Bless.

Ancar, Ivory & Blue Buster Suit, £48
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Princess Charlotte
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To visit baby brother Prince Louis at the Lindo Wing, Princess Charlotte was dressed in a duck egg blue dress from Little Alice London.

Little Alice London, Windflower Smocked Dress, £58
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Prince George Princess Charlotte
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As pageboy and flower girl at Pippa Middleton's wedding in 2017, Prince George and Princess Charlotte wore bespoke outfits by London-based childrenswear label Pepa & Co.

Pepa & Co, Flower Girl Dress With Pink Sash, £280
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Prince George
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CREDIT: Chris Jackson

To celebrate his fourth birthday, Prince George was photographed looking decidedly grown up in a blue-and-white shirt from Amaia Kids.

Prince George
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The meeting between Prince George and President Obama was probably the biggest 'ahhh' moment, well, ever. The sleepy little prince, no doubt bemused before bedtime, wore a white dressing gown by My 1st Years.

Prince George
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He might wear fleeces and camouflage now, but Prince George had an old-fashioned phase like most toddlers. This outfit, worn for his sister's christening, is from Rachel Riley.

Rachel Riley, Smocked Set, £89
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