I know that this is alarming news but it's very nearly that time of year referred to as 'party season', regardless of whether or not you're actually attending any parties. This means that the inevitable question of what to wear is soon to arise and, at risk of facing panic, financial ruin and a wholly unnecessary carbon footprint, you may want to start thinking about the answer right away. Or you could let me provide a solution, which is both cost-effective and less harmful to the planet than buying a whole new wardrobe.
I say I, it's really Rixo and Rotaro offering this solution in the form of their new partnership. As of now, the two have embarked on a six month partnership, meaning that you can rent Rixo's most beloved party pieces for either four, eight or 12 days at a time.
There are mini dresses, maxi dresses and even backless sequin dresses. Some come strapless, some with long sleeves and even halter neck styles. There is, quite literally, a dress for everyone.
Henrietta Rix and Orlagh McCloskey, Rixo's founders, said: 'We’re really excited to partner with Rotaro this festive season. We always put our customer first and we’ve heard her ask to be able to rent our party pieces. We love the thought of extending a dress's life and it having multiple wears over one season. We can’t wait to see all the events people will go to, and experiences they will have while wearing their Rixo. It’s been truly great working so closely with the team at Rotaro to curate such a beautiful edit - party season is here.'
Given that prices start at just £15, this truly is a more sustainable way to approach the festive season – in every sense. With COP26 in full swing, the urgent need for us all to be more mindful when it comes to how we live our lives, especially in terms of our clothes, means that this rental service couldn't have come at a better time.