Whether it’s a collection of swimwear, denim or petite pieces, when Reformation launches a new line, we listen. The cult LA label famed for its vintage-inspired aesthetic and sustainable credentials has a canny way of creating can’t-live-without-wares, and it’s not just because they count Taylor Swift, Bella Hadid and Margot Robbie as fans.
Their latest launch is no different. Following the success of their childrenswear collection, #Reflittles the brand have expanded into the world of baby clothes, and yesterday announced their partnership with sustainable childrenswear brand, Oeuf.
Considering Oeuf’s use of natural fibers and their Fair Trade partnerships in Bolivia and Peru, they are a match made in eco heaven for Reformation.
For the capsule collection Reformation’s designers re-imagined five of Oeuf's best-selling silhouettes and the results are seriously adorable. Think bunny ear onesies, heart print shorts, pom pom socks and a crown emblazoned with the word ‘feminist’.
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Released in time for the holiday season, the Oeuf collaboration is part of Reformation’s curated Christmas Gift Shop which features products across across beauty, homeware and accessories from like minded companies. Highlights include natural beauty sets from makeup artist favourite RMS, jewellery from social enterprise Soko, and anti-plastic water bottles from Swell.
Much like Reformation’s mainline, all of the products in the Gift Shop can be shipped to the UK.
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