This Cult US Label Is Finally Coming To The UK

It’s time to get in (re)formation…


by Emma Firth |

You can’t ignore it – party season is nearly here. And with it - an urge to spend serious £££ on that perfect, Insta-worthy dress. One of our go-to brands for occasion wear? Reformation.

The cult US brand has amassed fans from Taylor Swift to top fashion bloggers for their chic, eco-friendly designs. Think LBDs a la ‘90s Kate Moss and off-the-shoulder jumpsuits we’re coveting for our office Christmas party. The bad news; while shipping is free to the UK - because of lovely import tax you can expect to add an extra 20% on top of your total order…until now!

Our fashion prayers have been answered, as the LA-based label has finally landed in the UK, setting up shop in a pop-up store in Covent Garden until mid-December.


Although you won’t be able to actually take any purchases away with you on the day, you can try on items you’ve been lusting after online and receive your goods within a few days - both shipping and import tax are free. This is not a drill!

reformation uk

This ‘It’ label will be sweeping across your social feeds courtesy of an exclusive Reformation party collection on Net-a-Porter, launching November 11th aswell.

Early Christmas present (for yourself)? But of course!

Let the fashion frenzy begin…



1 of 11

Ainsley Jumpsuit in Blush

2 of 11

Cannes jumpsuit in Black, $218, Reformation

3 of 11

Aria Dress, $148, Reformation

4 of 11

Amante Dress, $248, Reformation

5 of 11

Garbo dress in Ivory

6 of 11

Blossom dress in Emerald

7 of 11

Laney top in Black, $78, Reformation

8 of 11

Lotus dress in Sunflower

9 of 11

Prue dress in Garnet, £218, Reformation

10 of 11

Serafina dress in Crimson

11 of 11

Serafina Dress in Kushiro

The Reformation London pop-up is open from Monday 7 November to mid-December at 61-63 Monmouth Street London WC2H 9EP [Correction: in the print issue this week it incorrectly states the store opens from 7 December]

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