This Is The Most Popular Wedding Dress On The Internet

It has been pinned over 2.5 million times.

grace loves lace hollie dress

by Elizabeth Bennett |
Published on

We all know how Pinterest is a big source of wedding inspo, and when it comes to choosing that dream dress many brides scour the site for ideas.

It seems though that there is one wedding dress that is catching the eyes of brides (and non-brides) much more than others. The ‘Hollie’ dress - designed by Australian–based Megan Ziems, founder of bridal brand Grace Loves Lace - has been pinned more than any other dress. A whopping 2.5 million times to be precise.

grace loves lace hollie dress

Described as a ‘boho beach dress’, it features a bodice of delicate French lace with spaghetti straps, a low cut back and a lightweight Italian chiffon skirt. Created by Aussie ‘it’ label Grace Loves Lace (the brand counts Margot Robbie as a fan), this laidback style is the brand’s most sought after design.

Unfortunately for any fans of this design, the original Hollie which debuted in 2013, has - not that surprisingly - sold out. The dress has proved so popular that the brand receives nearly 500 enquiries about it every single week.

Luckily though, due to its unprecedented popularity the brand have created an updated version, and called it the Hollie 2.0.

grace loves lace hollie dress

Original pinners will recognise the spaghetti straps and plunging lace, but the new design also includes lace detail on the shoulders and silk chiffon sheaths attached to the straps.

Available to purchase from the, the new design costs £1430 and is available in both white and ivory. If you’re after the dress, we suggest you move fast, the dress is already selling out quickly.

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