Mulberry’s Bestselling Alexa Bag Is Back – And This Time, It’s Sustainable

The bag's reinvention comes just ahead of the brand's 50th anniversary.

mulberry alexa 2010

by Hannah Banks-Walker |
Updated on

On the eve of its 50th anniversary, Mulberry has launched a new and improved version of its famous Alexa bag, one of the most successful (and recognisable) 'It' bags of the last few decades. First released in 2010 and named after Alexa Chung, then at the very peak of her influence over what we were all wearing, the new bags have some sustainable updates for 2020.

The new Mulberry Alexa bag
The new Mulberry Alexa bag

If, like so many, you coveted the bag back when it first launched, then you're going to find it difficult to resist the new Alexa, which is now available in a range of beautiful colours and is made from more sustainable materials. The leather, for example, is from gold standard, environmentally accredited tanneries and has been crafted at the brand’s carbon neutral UK factories.

Alexa Chung in 2009
Alexa Chung in 2009

For most of the last 10 years, we've seen countless celebrities carrying the Alexa in various forms, from classic black and tan to printed versions. Aside from Chung herself, who naturally carried the bag on multiple occasions, the likes of Sarah Jessica Parker, Claudia Schiffer and Olivia Palermo all made sure the bag was one of the most desirable accessories of the noughties.

Alexa Chung in 2010
Alexa Chung in 2010

The return of the Alexa is partly based on customer demand, so it's no surprise that even though the new bag launched today, several styles have already sold out and are being restocked as quickly as possible.

Prices start at £895 for the Mini Alexa, while the most expensive style costs £1,450. As the brand itself says, these bags are 'made to last', something Chung can attest to given that she's donated one of her own Alexas to the V&A Museum for its upcoming exhibition, Bags: Inside Out. Originally meant to open on 21 November, the new lockdown restrictions make this impossible, suggesting the exhibition will be postponed until further notice.


SHOP: Mulberry's New Alexa Bags

Mini Alexa in Porcelain Blue, £8951 of 7

Mini Alexa in Porcelain Blue, £895

Green Heavy Grain, £1,0952 of 7

Alexa in Green Heavy Grain, £1,095

Oversized Alexa in Deep Amber, £1,2953 of 7

Oversized Alexa in Deep Amber, £1,295

Mini Alexa in Black, £8954 of 7

Mini Alexa in Black, £895

Alexa in Neon Pink, £1,0955 of 7

Alexa in Neon Pink, £1,095

Oversized Alexa in Chestnut, £1,2956 of 7

Oversized Alexa in Chestnut, £1,295

Alexa in Chalk, £1,0957 of 7

Alexa in Chalk, £1,095

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