Is This How The Cool Girls Will Be Carrying Their iPhones Next Season?

No digital detoxes at couture week...

Margeila

by Georgia Aspinall |
Updated on

While everyone on Instagram is spouting the need for a digital detox (irony intended), the world of couture fashion is finding every possible way to keep us attached to our phones. In fact, John Galliano brought iPhones to the catwalk for his AW18 Couture collection for Maison Margeila, literally strapping them to models ankles.

He’s known for his out-of-the-box thinking when it comes to footwear, but Galliano’s take on wearable technology is a new height for couture fashion. In what we can only assume was a move inspired by the great sat nav, the Paris show saw models walking with iPhone holsters attached to their legs and arms.

In Galliano’s own words, he wanted to explore the world of ‘neo-digital natives’. In a podcast that accompanied the show, The Memory Of…, he said:

‘The AW18 collection is my interpretation of nomads. We’re all nomads today, and we’re attached to our iPhones and our iPads, they’re everything, and we move in these tribes... I came up with this term, ‘neo-digital natives’, and this is a further exploration into that.’

Not content with keeping iPhones on our bodies in any way possible, the show also saw VR headsets strapped to models, and one of the heavily padded coats even had a TV screen on the back, streaming the entire show no less.

With couture fashion often considered very old-world glamour, this seems to be showing an intention to delve into the modern world while maintaining couture’s avant-garde allure. So, will you adopt the Margeila iPhone arm holster look for A/W? You may already have a dupe on your car dashboard...

Click through to see the best street style looks from Paris Couture Fashion Week 2017...

Gallery

Paris Couture Fashion Week - Grazia

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Natalie Portman opted for a chic black mini dress and accessorised the minimal look with tinted sunglasses and a miniature Dior bag.

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Elizabeth Olsen opted for a co-ordinating two-piece for the Dior show. She finished the look with oversized sunglasses and a contrasting miniature clutch.

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Jennifer Lawrence arrived in Paris for the Dior show in a frayed cardigan, high-top Converse trainers and of course, a Dior bag.

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Winnie Harlow donned a camel-hued two-piece for the Dior show. She teamed the look with Dior-emblazoned co-ords beneath and heels.

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Natalia Vodianova opted for a crisp embroidered shirt and tassel-hemmed skirt for the Dior show.

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Carine Roitfeld arrived at the Rodarte show dressed in a khaki coat and patent heels.

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Joan Smalls and Kendall Jenner pictured at the Miu Miu show.

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Models of the moment Kendall Jenner, Joan Smalls and Bella Hadid arrive in Paris.

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Elle Fanning arrived at the Miu Miu show in a pastel pink embellished dress.

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Bella opted for a thigh-split dress and fur shrug for Paris Haute Couture Week.

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Natalie Portman opted for a white dress accessorised with a Dior miniature handbag and red lipstick.

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Bella Hadid opted for a sheer dress with '90s sunglasses for the Dior show.

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Lilly Collins arrived at the Chanel couture show in an embellished top and blue jeans.

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Kristen Stewart opted for a cold-shoulder bodysuit for the Chanel couture show.

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Katy Perry opted for printed co-ords for the Chanel couture show.

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Olivia Palermo chose a gold pleated skirt and buttoned-up shirt for the Fendi show.

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Bella Hadid proved orange is the new yellow during Paris Couture Fashion Week.

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