You know when you shop somewhere other than Zara that it must be in order to source something special. Why else would you sacrifice your life-long commitment to the cult brand?
And believe us when we tell you that the reason we are risking our much beloved relationship with the Spanish retailer is because we have found the coat of all our wildest shopping-induced dreams.
Most probably because it's the first garment we wake up to on our Instagram feeds and the last thing we see before we switch out the lights.
It's no exaggeration when we tell you that every fashion blogger, influencer and 'it' girl has draped the longline, checked coat across their backs this season. All in the name of the perfect Instagram shot. And we’ve never lusted over anything more.
Priced at just £120, the wool-blend coat from Spanish competitor, Mango, first attracted the likes of Scandi bloggers Camille Charrière and Pernille Teisbaek.
And by some miracle, the most sought after coat of the year is still available online so make sure to snap it up ASAP.
Take inspo from the Scandis and pair the coat with a graphic tee and snakeskin boots.
Or tackled two trends in one and layer over PVC trousers and tractor red boots - style inspo courtesy of Lucy Williams.
We'll make sure to put the coat at the top of our Christmas wishlist.
(Sorry Zara)