Have your tickets to London Fashion Week mysteriously got lost in the post? Following the fashion crowd on Instagram is the easiest way to watch the action unfold as it happens, go backstage at the biggest shows and catch up on the hottest Fashion Week parties. From the coolest Brit models to the most in-demand make-up artists, these are the accounts you need to follow over Fashion Week...
The official account
S/S'17 marks the first season that we've been blessed with an official London Fashion Week Instagram account. Keep an eye on their Stories throughout the event - they'll be featuring takeovers from Marques'Almeida and Toni&Guy.
Follow it @LondonFashionWeek
The models
Sam Rollinson
Along with pals Matilda Lowther, Charlotte Wiggins and Eve Delf, Sam Rollinson is part of the hottest Brit model squad. Follow her on Instagram for a cheery take on backstage goings-on, complete with Sam’s trademark grin.
Follow her @samrollinson.
Ruth Bell
Thanks to a coveted turn in a Burberry ad campaign (alongside her equally photogenic sister May, with whom she also runs a shared Instagram account, keep up...) Ruth Bell is now a runway regular at some of the capital's biggest shows. Thanks to her distinctive peroxide buzz cut, you won’t miss her in a catwalk line-up.
Follow her @ruthnotmay.
Jourdan Dunn
Whether she’s on the catwalk or sitting front row, Jourdan Dunn’s presence at London Fashion Week is always a talking point. Add her to your Instagram feed for glamorous 'getting ready' snaps, and the odd appearance from her very cute son.
Follow her @officialjdunn.
The designers
Hannah Weiland, Shrimps
Everyone who’s anyone has been snapped in one of Shrimps’ fuzzy Monster Munch coats over the past couple of seasons - and the popularity of Hannah Weiland’s brand (best known for its fun faux fur offerings) shows no sign of waning. Her Instagram account offers an eclectic mix of cool editorial shots, kitsch throwback snaps and cute animals. What more could we ask for?
Follow her @shrimps_.
Henry Holland, House of Holland
One of the best connected men in the business (he's good pals with the likes Of Alexa Chung, Daisy Lowe and Pixie Geldof), Henry's Instagram account offers a light-hearted insight into fashion's inner circle.
Follow him @henryholland.
Sophia Webster
Sophia is the designer behind London's most covetable statement shoes, and her A/W'16 presentation - a gothic affair inspired by the films of Tim Burton, featuring a real life 'corpse bride' - was one of last season's biggest Insta-moments. Look out for guest appearances from her very cute baby, Bibi.
Follow her @sophiawebster.
Le Kilt
Sam McCoach’s achingly cool ready-to-wear brand has turned the traditional kilt into a contemporary style staple - and been worn by the Duchess of Cambridge. Follow the brand on Instagram for beautifully shot lookbook photos and black and white style inspiration.
Follow the brand @lekilt.
Hill & Friends
Hill & Friends’ bright pink breakfast launch was one of last year's most Instagrammed fashion moments, and the accessories brand (founded by former Mulberry hotshots Emma Hill and Georgia Fendley) will be a similarly colourful and cheery presence on your feed. Who said fashion people only wear black?
Follow the brand @hillandfriends.
The make-up artists
Val Garland
We can safely say that what Val Garland doesn’t know about make-up isn’t worth knowing. She’s a backstage fixture, working with MAC on some of the biggest shows, posting artfully shot beauty close-ups as she goes. Look out for the #VALidate seal of approval, dished out to her favourite products.
Follow her @thevalgarland.
Charlotte Tilbury
For flame-haired make-up artist Charlotte Tilbury, Fashion Week isn't all work and no play. Her Instagram grid is filled with backstage model shots by day and A-list party snaps by night.
Follow her @ctilburymakeup.
Hannah Murray
Love Topshop's top notch make-up line? Add the brand's consultant Hannah Murray to your feed. The international make-up artist is responsible for creating the beauty looks for Topshop's Unique catwalk show, and is also a mainstay at other high profile shows.
Follow her @hannah_murray1.
Wendy Rowe
The Burberry show is London Fashion Week’s hottest ticket, and as the Artistic Consultant for the brand’s beauty offering, Wendy Rowe is your go-to for backstage snapshots and product previews.
Follow her @wendyrowe.
Pat McGrath
One of the most in-demand artists in the business, Pat works on the biggest shows in all four fashion capitals, so she’s pretty well placed to offer snaps of the latest trends before they’ve even hit the catwalk. Keep your eyes peeled for sneak previews from her new product line.
Follow her @patmcgrathreal.
The front row elite
Natalie Massenet
As the chairman of the British Fashion Council and founder of the Net-a-Porter group (from whom she recently parted ways), Natalie Massenet is the ultimate fashion insider, with a guaranteed front row space at any show she chooses to attend. Naturally, then, she's perfectly placed to take amazing catwalk close-ups...
Follow her @nat_mass.
Lauren Santo Domingo
A contributing editor at US Vogue, LSD parties with supermodels, has an eye for interiors and knows how to wear the hell out of a Giambattista Valli couture dress. She also has insanely good bone structure. We're not jealous at all...
Follow her @thelsd.
Caroline Issa
Fashion editor of Tank magazine and style consultant Caroline is also a recurring presence on the best street style blogs, and for good reason. Follow her for close-up detail and accessories shots from the latest collections – and to gawp at her enviable selection of outerwear.
Follow her @caroissa.
Alexa Chung
No one does London Fashion Week like Alexa. We're talking multiple outfit changes, front row fun and outfit twinning with her photogenic girl gang.
Follow her @chungalexa.
Tune in to all the latest shows from London Fashion Week live right here.
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