Kate Moss Is The Surprising New Face Of SKIMS – And She Looks Incredible

Kate Moss is rounding off a whirlwind summer as the new face of SKIMS, Kim Kardashian West's underwear and loungewear label. Appearing in two sets of its signature no-fuss smalls, Moss smouldered with tousled hair and tanned skin.

This has been an excellent few weeks for SKIMS, which, according to Forbes, is a company worth just over $500 million, who just announced last month that they would be providing sleepwear and loungewear for Team USA. The Olympic wardrobe will include sports bras, boxer-style cycling shorts, tees, tank tops and leggings, all of which you can now shop ahead of the games on its website from £42.

It's also not the first time that it's borrowed a famous face for one of its campaigns. Paris Hilton, Kardashian West's former boss, advertised its velour tracksuits (in a true ode to the pair's '00s style) last year.

In this campaign, Moss wears the Cotton Plunge Bralette (£39 and made from a light cotton jersey that is 96% cotton, 4% spandex) and the Cotton Jersey Full Brief (£22). In the other, she's sporting its Cotton Rib Legging.

And while loungewear and sportswear might be taking a backseat to occasionwear this summer, if it's good enough for Kate Moss...