Kate Middleton Wears A £15 Floral Face Mask From Childrenswear Brand Amaia

Even face coverings aren't exempt from the Kate effect.

Kate Middleton face mask

by Hannah Banks-Walker |
Updated on

However strange it may have seemed a few months ago, wearing a face covering is now common practice for us all as we face the ongoing pandemic. They're mandatory in shops and on public transport and, from August 8, will be required in other public spaces, too, such as museums and cinemas. Lots of celebrities have been taking to Instagram to show off their own masks, while fashion brands have been quick to create stylish coverings that are also working to raise money for charity. And now the Duchess of Cambridge has been spotted on official royal duty in her own Liberty floral print mask by Amaia, one of her favourite childrenswear brands.

kate middleton face covering
©Getty Images

Both Princess Charlotte and Prince George have worn several pieces from Amaia, which is a London-based brand founded by Amaia Arrieta, who wanted to create high quality children's clothes like those she found were more easily accessible in Spain, her native country. Like most independent labels at the moment, Amaia has taken the decision to also produce masks – for both adults and children – in response to Covid-19.

There are several styles available on Amaia's website, all of which are realised in pretty prints from stripes to the Liberty florals. For every mask sold, Amaia makes two to provide to children's hospitals and charities.


Amaia, Liberty Print Floral Face Mask, £15

Amaia, Liberty Print Floral Face Mask, £151 of 1

Amaia, Liberty Print Floral Face Mask, £15

Naturally, even a practical item designed to enhance personal safety is not exempt from the Kate effect – the very mask that she wore has since sold out. But there are still a variety of others available, and all for £15.

If, however, you're longing for a mask in a similar Liberty print, there are some available at O Pioneers, another London-based label that has started making masks to match its excellent dresses.

The Duchess also wore a white silk dress from Suzannah, which she wore to Wimbledon last year. It's the second occasion recently where Kate has chosen a shirt dress, proving that she knows what works and sticks to it.

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