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J Lo Is The New Face Of GUESS Jeans

© Jennifer Lopez

GUESS Jeans have a new face - the one and only J Lo.

The ultimate slashie (she’s an actress, singer, dancer, entrepreneur and philanthropist), Jennifer Lopez stars in the brand’s Spring 2018 advertising campaign.

Art directed by Paul Marciano, Co-Founder of GUESS Inc., and shot by fashion photographer Tatiana Gerusova, the campaign draws inspiration from Lopez’s life as a performer in Vegas and actress in Hollywood. Shot in an elegant villa, the images evoke classic GUESS campaigns with influences of Jennifer’s aesthetic and personal style.

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Following in the footsteps of Claudia Schiffer, Kate Upton and most recently, Gigi Hadid, Jennifer Lopez is one of the first non-blonde stars to become the face of the All-American brand.

‘When I got the call from Paul Marciano asking me to become the new Guess girl, I was thrilled and excited to be a part of such an iconic brand that I have loved since I was a teenager,’ Lopez said in a statement.

Fittingly, in the video for Lopez’s latest single, Amor, Amor, Amor, she is wearing a crop top from GUESS. Watch the video below...

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