If this year’s taught us anything, it’s that impulse buying - and that heart-quickening feeling of just ‘having to have’ something - is falling out of fashion. What’s replacing it is something we didn’t really see coming, although many were already doing it among friends: the rise of the shared wardrobe (i.e. renting). HURR is one of the fashion editor’s favourite rental platforms - as well as its bricks-and-mortar concession at Selfridges, part of the department store’s sustainability initiative called Project Earth - and now there’s even more reason to scroll through its offering.
To mark International Day Of The Girl, HURR has released an entirely new rental range as part of its charitable campaign, #WearToCare, with pieces donated from celebrities such as Thandie Newton, Jasmine Hemsley and Natalia Vodianova, and fashion industry insiders like Caroline Issa, Bettina Looney and Lucy Williams. 100% of the proceeds will be donated to Malaika, the non-profit organisation founded in 2007 by Noëlla Coursaris Musunka, that works to empower girls and their communities through education and health programs in village of Kalebuka, Democratic Republic of the Congo.
Newton has donated a black-and-white minidress by Self-Portrait; Vodianova has given a fierce leather coat dress from Stella McCartney – the very same she modelled in the designer’s AW20 show earlier this year. Its retail price is £3,000, but it’s yours (for a limited time only, of course) for £203 on HURR. (This is one of the best things about rental sites: you can see how much you’re saving and feel incredibly smug about it.) Other brands included are Vilshenko, The Attico, Stine Goya, Racil, Roksanda and Petar Petrov.
So if you’re planning an intimate dinner party, or attending a pocket-sized wedding, why not have a scroll?
SHOP: The Best Sustainable Dresses
1 of 9Damson Madder, Check Print Dress, WAS £130 NOW £65
In the interests of full disclosure, I do own this dress so am hardly objective. But when I spotted @heartzeenain it, I remembered just why I liked it. It's oversized in every sense of the word, so definitely go for a size smaller than you would normally, but is one of the comfiest things I own and is even currently in the sale. The brand is also committed to transparency and sustainability, using organic cotton, natural dyes and recycled yarn.
2 of 9Pozruh, Embroidered Floral Dress, £220 at Omi Na Na
This is the dress that induced heart palpitations. It kept cropping up on my Instagram feed and each time I was drawn in by its ethereal nature. Sold by one of my favourite discoveries of the last year – Omi Na Na – it's made in India by a brand called Pozruh, which works to build sustainable artisan communities in India as well as producing sustainable clothes. This dress, surprisingly, is made of 100% hemp, which I didn't ever expect to be so beautiful.
3 of 9Benjamin Fox, Pink Elizabeth Dress, £172
Launched early this year, all of Benjamin Fox's pieces are produced by the brand's founder, Ciara, who only works with biodegradable and single fibre fabrics and threads, and who uses either natural or deadstock materials to be as sustainable as possible. Plus, everything is made to order, limiting the amount of waste. So far, multiple styles from the current collection have sold out completely. On Monday (August 24), the website will be closing before the new Autumn collection arrives in early September. Definitely one to bookmark.
4 of 9Radish, Maxi Dress, £150
Natalie of @stylemesunday and @livpurvis have both been wearing dresses from Radish, a truly wonderful brand created by Lisa Piercy in 2017. Each piece is infused with a vintage feel and is designed to really last forever. If you're looking for a really special dress to wear to any number of occasions, Radish is a great place to start (and finish) your search.
5 of 9Sleeper, Atlanta Off-Shoulder Dress, £262 at Net-a-Porter
This may not be new but that hasn't stopped Sleeper's Atlanta dresses storming social media (again). When I saw sustainable activist Emma Slade Edmondson in the polka dot version recently, I fell in love with it all over again. Sleeper supports artisan manufacturing techniques and each piece is handmade using natural, eco-friendly fabrics. While this specific style has sold out, there are a whole lot more from which to choose, including feather-trimmed pyjamas.
6 of 9A.Au, Printed Wax Cotton Dress, £245.58
@dominiquedrakeford is another advocate for sustainability who gives good dress – a prime example being this button-down style from A.Au. The brand was founded by Asiyami Gold, who ensures each piece is sourced and made in Nigeria, with 10% of every sale going to building an education bursary that 'will fund the next generation of young and bright Abua youths through university.' These dresses are nothing short of breathtaking.
7 of 9O Pioneers, Bessie Dress, £360
Chances are you've seen this dress on Instagram already – the likes of Ophelia Lovibond and Suranne Jones have both photographed themselves wearing it with O Pioneers' matching face mask. It's an exclusive design for Isabel Spearman (pictured) and her Daily Dress Edit and has been a huge success. Most of the sizes are sold out now but you can find the same style in other Liberty prints. Founded by Clara Francis and Tania Hindmarch, O Pioneers is committed to the idea of 'buy well, buy once' and the pair ensure that they use end of season fabric, as well as deadstock where possible, they source local seamstresses and craftswomen to make their clothes to reduce mileage and enable collaborative and supportive working relationships and they use minimal packaging, too.
8 of 9Yolke, Valentina Dress, £220
Katherine Ormerod is one of many to fall for the charms of this Yolke dress. It boasts a flattering empire line, is available in three different pretty prints and even has pockets. Yolke launched in 2013, established by Ella Ringner and Anna Williamson, who decided to add a sustainable ready-to-wear offering to their line of sleepwear in 2019. The result is a dreamy mix of eco-friendly plant-based fabrics that are locally sourced and produced in Europe working with family run factories. Katherine's exact dress is sold out, sadly, but there are other patterns still available on the brand's website.
9 of 9Cinta The Label, Sara Dress, £125
This has been cropping up all over social media of late and I have concluded that it might be one of the best summer dresses I've seen. It's one of those pieces that looks good on most body shapes, which is no mean feat. Founded by Amy Sturgis, she refers to Cinta as 'mindful ready-to-wear'.