BOSS Ushers In A New Era With Hailey Bieber, Anthony Joshua, Joan Smalls And Kendall Jenner

To celebrate its brand refresh, BOSS has lined up an all-star cast of international ambassadors.

Spanning the worlds of rapping (Future), TikTok (Khaby Lame), acting (Lee Min-Ho), modelling (Hailey Bieber, Kendall Jenner and Joan Smalls), boxing (Anthony Joshua), tennis (Matteo Berrettini) and running (Alica Schmidt), #BeYourOwnBOSS speaks to a whole new generation. After 50 years, BOSS is also unveiling a new logo, with each celebrity posting a 'reveal' later today on social media.