To celebrate its brand refresh, BOSS has lined up an all-star cast of international ambassadors.
Spanning the worlds of rapping (Future), TikTok (Khaby Lame), acting (Lee Min-Ho), modelling (Hailey Bieber, Kendall Jenner and Joan Smalls), boxing (Anthony Joshua), tennis (Matteo Berrettini) and running (Alica Schmidt), #BeYourOwnBOSS speaks to a whole new generation. After 50 years, BOSS is also unveiling a new logo, with each celebrity posting a 'reveal' later today on social media.
SEE: The New Celebrity Ambassadors For BOSS
1 of 9Kendall Jenner
2 of 9Future
3 of 9Joan Smalls
4 of 9Anthony Joshua
5 of 9Hailey Bieber
6 of 9Lee Min-Ho
7 of 9Khaby Lame
8 of 9Marco Berrettini
9 of 9