Gabriela Hearst had a rather thrilling start to 2021 as one of the ‘chosen few’ at Inauguration Day, and has followed up with one of the most hotly-anticipated shows on the virtual calendar at Paris Fashion Week.
![Model wearing a knitted orange poncho at Chloé](https://images.bauerhosting.com/legacy/media/603f/9bfc/4098/7f0a/927f/2a92/Chloe%20AW21%20003.jpg?auto=format&w=1440&q=80)
Making her debut as the creative director of Chloé, Hearst drew a line in the sand that divided the storied maison’s past from its much more sustainable future. Her inaugural collection, in fact, proves how much she plans to change the way things are done. She has ambitious plans for the label’s sustainability objectives, accelerating the timeline to just one year as opposed to the original target of 2025, and has kicked off proceedings by eliminating polyester and viscose entirely, and sourcing recycled, reused and organic denim. Changes such as these - as well as the fact that the show’s carbon output was offset with a reforestation project in Myanmar - mean that the collection was four times more sustainable than it was at this time last year, an impressive statistic when you remember that she was only appointed creative director in December, and also has her own eponymous label to run from New York.
![Model wearing a striped knitted dress at Chloé](https://images.bauerhosting.com/legacy/media/603f/9c23/1852/5ac7/6e99/7460/Chloe%20AW21%20004.jpg?auto=format&w=1440&q=80)
The show itself was filmed on the deserted, and slick cobble-stoned, streets of Paris, a nod to the fact that the brand’s famous founder, Gaby Aghion, once staged a show during the '60s at Brasserie Lipp. And, like all the creative directors before her, from Stella McCartney to Phoebe Philo to Clare Waight-Keller to Natacha Ramsay-Levi, Hearst paid homage to the legendary figure through the clothes. Aghion’s scalloped detailing was reimagined on sleeves and petalled leather coats, while the pattern of broderie anglaise found its way onto a floor-skimming sweater dress. But while she showed reverence to the house codes, and its overwhelmingly female-centric outlook, Hearst’s own fingerprint was also found over everything.
![Model wearing a cream sweater dress at Chloé](https://images.bauerhosting.com/legacy/media/603f/9c4d/cd12/4997/434a/5f8e/Chloe%20AW21%20010.jpg?auto=format&w=1440&q=80)
Her championing of knitwear, something that quite literally looms large on her own label’s catwalk, and the use of recycled cashmere yarn, made cult items of the striped sweater dresses, the slider sandals (with their chunky knitted straps) and the ‘puffchos’ (Hearst’s brilliant hybrid of a puffer coat and poncho). The colours started off on a spectrum of sumptuous browns, creams and beige, but soon gave way to reds, greens and yellows on the most wonderful mash-up coats that looked like they could be zipped off at the hip and came with sportily striped cuffs.
![Paloma Elsesser wearing a black and cream dress at Chloé](https://images.bauerhosting.com/legacy/media/603f/9c77/71b5/9bf8/6594/bd61/Chloe%20AW21%20018.jpg?auto=format&w=1440&q=80)
And in terms of accessories, Hearst decided to make a hero out of Edith, a re-issued bag from the archive, with 50 vintage Edith bags being repurposed with leftover materials from this collection. ‘My first luxury handbag was the Chloé Edith bag and it is a piece I still love and wanted to pay homage to,’ says Hearst.
![Model wearing a floor-sweeping coat at Chloé](https://images.bauerhosting.com/legacy/media/603f/9caa/cd12/4909/114a/5f9d/Chloe%20AW21%20027.jpg?auto=format&w=1440&q=80)
Finally, Hearst has brought two partners on board: Manos Del Uruguay, an artisan-owned cooperative, and Sheltersuit, a non-profit organisation that creates shelter out of clothing for the homeless community. 'This is part of the Chloé mission: weaving purpose to business endeavours in a post-pandemic world to help acknowledge and alleviate the hardship of others. A luxury brand has the duty to do so,' says Hearst.
SEE: The Highlights From Paris Fashion Week AW21
![Miu Miu](https://images.bauerhosting.com/legacy/media/6047/8d8e/8d76/b339/a742/aa0e/MIUMIU_LOOK%2046.jpg?auto=format&w=1440&q=80)
Miu Miu
Chanel may have been inspired by skiwear for AW21 but at Miu Miu, Miuccia Prada quite literally transported us all to the slopes with the Miu Miu Mountain Club. Exploring the idea of community and like-mindedness, the Miu Miu models were explored the landscape of Cortina d'Ampezzo, in the heart of Dolomites Alps, making for one stylish expedition. The delicate – silk-satin dresses, lace details – blended with the robust nature of protective clothing, seen here in padded layers, ski masks and faux fur, reflecting the tension between practicality and fantasy. Ultimately, Miu Miu wants us all to have our own practical fantasy for autumn/winter.
![Chanel](https://images.bauerhosting.com/legacy/media/6047/8bcf/ff06/294c/ed09/ff69/34_Look_034.jpg?auto=format&w=1440&q=80)
Chanel
Virginie Viard's vision is distinct for AW21, as she explained: 'This collection is a mix of two influences: the ambiance of ski holidays, which I adore, and a certain idea of cool Parisian chic, from the 1970s to now.' For those keen to get back on the slopes when lockdown restrictions are lifted, this is certainly the collection for them. Salopettes-ski suits come embroidered with the Chanel logo, cropped knits can be layered over, well, anything and even beanie hats have been given the Chanel seal of approval. There was also a distinct sensuality to the clothes, which juxtaposed stiff tweeds with delicate, barely-there chiffon inspired, Viard said, by the late, great Stella Tennant. 'The way she wore certain pieces, it was so Chanel.'
![Givenchy](https://images.bauerhosting.com/legacy/media/6047/a4cb/5145/9d10/4f54/09e4/GIVENCHY_FW21_LOOK_56_HD.jpg?auto=format&w=1440&q=80)
Givenchy
For his sophomore Givenchy collection, creative director Matthew M. Williams was thinking about tension. 'We wanted to bring a sense of lived reality alongside precision, elegance and extravagance in the clothing and looks,' he says. 'Ultimately, fashion for us is a way of being, feeling and connecting rather than a game to be played. It's almost like monumentalising the everyday, filling it with emotion – like music you can wear'. This translated into slinky maxi dresses and rigorous tailoring teamed with tough accessories like stompy rubber boots and chunky monogrammed chains. Expect Williams' Givenchy gang to go gaga for the lot.
![Paco Rabanne](https://images.bauerhosting.com/legacy/media/6047/a524/ff06/2903/0d0a/019e/PacoRabanne_FW21_Look_19.jpg?auto=format&w=1440&q=80)
Paco Rabanne
Who isn't ready for a bit of hedonism? Paco Rabanne's Julien Dossena certainly is, according to his exuberantly eclectic AW21 collection which mashed together the codes of day and after dark wardrobes with a refreshing joyousness - perfect for the woman who's having too much fun to go to bed. Unsurprisingly for a house that boasts chainmail as a signature (seen here on slinky bejewelled dresses) the collection '[explored] conspicuous embellishment as a form of empowerment'. A bit Helmut Newton Parisienne, a bit Sloane Ranger gone wild, come 21 June we'll all want to be a Paco girl.
![Balmain](https://images.bauerhosting.com/legacy/media/6047/a6ff/8d76/b319/2d42/ac51/24.jpg?auto=format&w=1440&q=80)
Balmain
When we can finally go on holiday again, the fun will all start at the airport (let's eke out every second of it, shall we?). At Balmain, Olivier Rousteing celebrated the joy of travel for his AW21 collection - presented in Air France's hangars. Inspiration was found in the uniforms of early pilots and astronauts - see the luxe iterations of jumpsuits, bomber jackets and lace-up flight boots. But this being Balmain, glamour was never far away courtesy of glitzy metallics, jumbo shades and generously shoulder-padded, gold buttoned bourgeois jackets. The Balmain woman, after all, never travels in coach.
![Dior](https://images.bauerhosting.com/legacy/media/6046/64cb/ff06/297e/d209/f422/DIOR_AW21_LOOK__60.jpg?auto=format&w=1440&q=80)
Dior
For her AW21 Dior collection, presented during Paris Fashion Week, Maria Grazia Chiuri looked to fairytales for inspiration. But for the designer who has made her feminism integral to the brand, the collection - pertinently unveiled on International Women's Day - was about finding strength within. Grazia Chiuri's women never wait to be rescued. Presented in the Palace of Versailles' Hall of Mirrors (mirrors symbolic of seeing things both as they are and how we want things to be, of both truth and delusion) the collection absorbed both the codes of the house and the visual language of traditional fairytales. The iconic Bar jacket was reimagined with Little Red Hood hoods; Alice in Wonderland pinafores came in laser-cut leather.
![A.P.C.](https://images.bauerhosting.com/legacy/media/6046/4229/1852/5a84/bf99/aef4/A.P.C._FW21_WOMEN_LOOK_01.jpg?auto=format&w=1440&q=80)
A.P.C.
A.P.C. is a brand that doesn't really 'do' trends. Rather, fans flock to the French brand for denim, knits, tailoring - wardrobe essentials that earn forever status in your wardrobe. But that's not to say it doesn't react to what's going on in the world. This season, founder Jean Touitou says: 'These dark and disturbing times encouraged us to use more colours and convey an optimistic message'. Fuzzy coats, natty sweaters and east dresses are just one reason to look forward to the return to reality.
![Schiaparelli](https://images.bauerhosting.com/legacy/media/6046/344c/5145/9d1c/0653/f8eb/SCHIAPARELLI_RTWFW21_LOOK_35_Daniel_Roseberry.jpg?auto=format&w=1440&q=80)
Schiaparelli
2021 is already shaping up to be a stonking year for Schiaparelli's Daniel Roseberry: see, Lady Gaga at the presidential inauguration and Emma Corrin at the Critics' Choice Awards. His stellar streak continues with the AW21 collection, where Roseberry amplifies glamour with an outré, surreal wit that will make it a guaranteed hit among the red carpet's boundary pushers. These clothes, he says, 'allow for freedom of expression, whether that's a shout or a whisper' - what better motto to take into 2021?
![Coperni](https://images.bauerhosting.com/legacy/media/6046/12ac/ff06/291a/5d09/ed9a/Coperni%20AW21%20Look%2028%20-%20MICA.jpg?auto=format&w=1440&q=80)
Coperni
Bored of staying in? From the looks of their AW21 collection, Coperni's Sébastien Meyer and Arnaud Vaillant feel the same. The drive-in show, held at the Accord Arena stadium, was a celebration of 'the night-time of celebration, of seduction and of plunging into the unknown'. Over-the-knee boots, micro dresses (Mica Argañaraz's twinkling, transparent shift had major '90s Kate Moss vibes) and faux fur coats are made for going out - and staying out - in.
![Nina Ricci](https://images.bauerhosting.com/legacy/media/6042/6226/8d76/b34b/3642/7e84/nina%20ricci.jpg?auto=format&w=1440&q=80)
Nina Ricci
For AW21, Lisi Herrebrugh and Rushemy Botter answered contemporary questions of protection, comfort and effortless self-expression with a collection of volume, unexpected colour combinations and textural mash-ups.
![Loewe](https://images.bauerhosting.com/legacy/media/6042/1538/1852/5aa0/5199/8cbe/loewe.jpg?auto=format&w=1440&q=80)
Loewe
In a world where physical shows aren't possible, Jonathan Anderson has proved himself to be somethin of a magician when it comes to coming up with captivating alternatives at Loewe. First there was his 'show in a box', then his 'show on a wall', where 'attendees' were sent giant posters of his models wearing each look, the 'wallpaper', along with brushes and paste. For AW21, he pulled the boat out yet again with his very own newspaper supplement with a splash that read, 'The Loewe Show Has Been Cancelled', which was not only distributed to would-be guests, but in today's newspapers such as The Times and Le Monde. Inside, readers found each look from what would have been the show, as well as the first chapter from The Affair, the brand new book from Danielle Steel.
![Rick Owens](https://images.bauerhosting.com/legacy/media/6042/364b/ff06/2972/e409/cfa6/rick%20owens.jpg?auto=format&w=1440&q=80)
Rick Owens
Rick Owens showed every single look, staged near his home on Venice's Lido, with a face covering for AW21, a decision that was very much deliberate. 'I have show masks with these pandemic looks not because my masks are guaranteed protection, but because they are a vote for responsibility and consideration and an acknowledgement of our immediate collective experience,' said Owens. Elsewhere, skin-tight body coverings were made to resemble an upholstered gear shift knob, while 'power shoulder bombers' were designed to mock male aggression and conservatism.
![Dries Van Noten](https://images.bauerhosting.com/legacy/media/603f/ba4c/ac4f/aaac/c35b/6d12/dries%20van%20noten.jpg?auto=format&w=1440&q=80)
Dries Van Noten
As the master of theatrical clothes that still ooze wearability, Dries Van Noten delivered a show that brought each garment to life for AW21. With a cast of dancers as well as models, his signature florals and sequin embellishments shone as they twisted and turned to the music.
![Acne Studios](https://images.bauerhosting.com/legacy/media/603f/a83d/ac4f/aae0/335b/6ba6/acne.jpg?auto=format&w=1440&q=80)
Acne Studios
Jonny Johansson meditated on this strange transition period between isolation and re-emergence for AW21. 'I was thinking about what happens when we emerge from isolation, the same but also somehow different. This collection is a dreamscape that begins with soft pastel colours, before awakening into monochromatic clarity, which is an ode to the white or black clothes worn for rituals in our life cycle, like weddings and funerals.' Oversized wrap coats look almost like dressing gowns and knitted separates (with their fuzzy outer texture) are like teddy bears. Thick socks worn with almost every look, meanwhile, perhaps suggest that this very familiar and cosy kind of comfort is just as good when we 'wake up' this summer.
![Chlou00e9](https://images.bauerhosting.com/legacy/media/603f/8ab7/71b5/9bf8/6794/bc40/chloe%20.jpg?auto=format&w=1440&q=80)
Chloé
For her inaugural collection as creative director of Chloé, Gabriela Hearst laid out her plan for the house's future with a collection that was four times more sustainable than this time last year. Staging her 'show' on the deserted cobbled streets of Paris, Hearst chose to mark a very special anniversary for the maison: one hundred years to the day of Gaby Aghion's birth. And the founder's touch was felt all over the collection, from her famous scallop detailing which became petalled leather to her broderie anglaise which found its way onto ankle-sweeping sweater dresses. But this was very much Hearst's collection, and was filled with her point of view, from the strong knitwear category (something that always features heavily in her own collections and draws on her Uruguayan heritage) to the fact that sustainability has been thought of at every possible opportunity. Hearst has started off by eliminating polyester and viscose, and sourcing recycled, reused and organic denim. More than 50% of the silk comes from organic agriculture, and more than 80% of the cashmere yarn for knitwear is recycled, while the emissions produced from the show are also being offset with a reforestation project in Myanmar.
![Longchamp](https://images.bauerhosting.com/legacy/media/603f/bd46/cd12/49aa/f24a/61e9/longchamp.jpg?auto=format&w=1440&q=80)
Longchamp
Longchamp's galloping racehorse logo served as a starting point for the show's sporty mood where models, wearing short shorts and riding boots, led horses around the 'catwalk', Paris's Battesti riding hall.
![Thebe Magugu](https://images.bauerhosting.com/legacy/media/603f/927a/4098/7f37/c47f/2a11/thebe%20magugu.jpg?auto=format&w=1440&q=80)
Thebe Magugu
Last season, Thebe Magugu based his collection on testimonies from female spies working during South Africa's Apartheid. This season, his inspiration was African spirituality, and saw the designer collaborating with the traditional healer, Noentla Khumalo, who uses the medium of bones to communicate. 'This season, I wanted to have a conversation with traditional healers, who have divinely been given powers to answer our most burning questions, and who act as a conduit between various realms, often by using objects of divination. It's a very particular kind of strength, one that doesn't show-off and relies heavily on the natural,' said Magugu.
![Marine Serre](https://images.bauerhosting.com/legacy/media/603f/82b6/cd12/4931/904a/5e45/marine%20serre.jpg?auto=format&w=1440&q=80)
Marine Serre
As the cool face of a more mindful approach to fashion, Marine Serre presented a documentary, a book and a collection for AW21, building on her concept of 'ecofuturism'. What this boils down to is a strengthening of the brand's core values of environmental conscious (Serre relies heavily on both rendered fabrics and recycled yarns), resilience and accessibility. But what of the clothes themselves? Serre's signature moon-print bodywear appeared on everything from hand-warmers to tights to babygros, while silk scarves were ingeniously transformed into baseball caps, zippered jackets and even a bustier.