Pre-Loved Gucci Items Have Been Hidden In Asda Supermarkets All Over The UK

And you can buy them from just £12.

lady gaga in gucci

by Charlotte Pavitt |

In news we can't quite believe, George at Asda is stocking preloved Gucci from as little as £12. To celebrate Ridley Scott's latest film, House of Gucci, starring Adam Driver and Lady Gaga, you will literally be able to pick up a piece of fashion history in your local supermarket.

Coinciding with the launch of the hottest new fashion biopic hitting cinemas this week, Asda is challenging customers up and down the country to seek out a vintage treasure hidden in their local store, in association with vintage wholesaler PreLoved - George's sustainability partner.

As we all go Gaga for Gucci-mania this season (including the release of the hotly-anticipated Gucci x Balenciaga collaboration) - 30 exclusive vintage Gucci pieces will be hidden in Asda stores around the UK.

And if there is one tiny catch, it's that nobody knows where to find them.

Asda will be sharing teasers on social media encouraging customers to go on the hunt in their local stores for the chance to purchase a piece of designer history. This will include shirts, jackets and dresses from the iconic fashion house for as little as £12. Considering Gucci socks typically retail at a whopping £145, the hunt is on for the Gucci gems in-store. If we don't beat you to them first, that is.

This Friday, November 26, sees the UK release of House of Gucci but you can start early as the secret Gucci treasures will be dispersed throughout Asda stores from today.


The Best Black Friday Deals

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Flannels is currently offering a £100 voucher for every £500 you spend for Black Friday (max voucher amount £200). There are also huge discounts across women's fashion, men's fashion, beauty and junior fashion.

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Maje is offering up to 50% off selected lines.

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Needle & Thread
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Karen Millen
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There's up to 70% off Karen Millen goodies, including lots of autumn/winter essentials.

Vivienne Westwood Westbourne Rose Gold Tone and Stainless Steel Ladies Watch
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UK jewellers Beaverbrooks is offering up to 50% off a wide range of popular jewellery and watches this week for Black Friday. This Vivienne Westwood Westbourne Rose Gold Tone and Stainless Steel Ladies Watch was £255 and is now £150.

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Radley is offering up to 50% off on selected styles for Black Friday.

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Farfetch currently has an extra 20% off sitewide for Cyber Monday, saving hundreds on designer brands.

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ANINE BING has an extra 20% discount for Cyber Monday in its up to 70% off sale. The brand has been so popular over the last couple of years, with the likes of Meghan Markle wearing it twice at interviews, to the Tiger Sweater being within the top 10 most sold and Googled clothing items this year.

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There's still time to save on Bluebella lingerie for Black Friday with up to 50% off.

River Island
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River Island has launched its Cyber Monday Sale for 2021, with 20% off everything using code HELLOBF. Plus, there's free delivery. T&Cs apply.

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If your shoe collection could do with an upgrade, Schuh currently has a Black Friday Sale with up to 70% off more than 1,000 products.

LK Bennett
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LK Bennett is no stranger to a Black Friday Week, offering 20% off everything in-store and online right now.

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Forever New has up to 30% off for Black Friday on selected lines.

Kurt Geiger
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Kurt Geiger is offering up to 30% off selected styles for Black Friday.

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GAP is currently running a 50% off every single thing for Cyber Monday, plus an extra 10% off at checkout until midnight November 30. That is discounts across denim, sweats, gifts and more.

Linea Azzurro
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Linea Azzurro currently has a 50% Black Friday sale across selected lines.

Free People
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Free People has an additional 40% off in its sale, live now.

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There is up to 75% off in the Coast sale plus an extra 10% off, however, there is an extra 20% off when you shop on the Coast app to celebrate Cyber Monday.

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Shop up to 50% off women's favourites in Monsoon's mid-season sale. From winter essentials including warming knitwear and cocooning coats to gifts for your loved ones.

The Fragrance Shop
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Save on designer fragrances such as Dior, Chanel, Tom Ford, Mugler, Armani, Gucci and more.

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Creating luxury sleepwear since 1926, British born Bonsoir of London produces classic nightwear made from the finest materials. You can grab 20% off now in its Black Friday sale.

House of Sunny
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House of Sunny is currently offering up to 60% off selected styles for a limited time only.

Tada & Toy
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Tada & Toy is offering 20% off all designs until midnight 30 November.

Taylor Morris
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Taylor Morris has 30% off sitewide for Cyber Monday right now.

Open For Vintage
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Get up to 20% off a huge selection of premium, authenticated vintage products, including Chanel, Prada, Louis Vuitton, Hermes and Dior. Consume style more consciously and support the circular fashion economy by extending the lifetime of goods.

Nasty Gal
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Nasty Gal has a 50% sale running sitewide right now. Plus if you shop on the app you receive an extra 10% off everything.

Russell & Bromley
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For the charity conscious: Russell & Bromley donated £5 from every sale online and in-store to four charities close to its heart across Black Friday.

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The fine jewellery brand 20% off sale has ended.

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Cefinn's Black Friday sale with 15% off the pieces has ended.

Armani Exchange
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Armani Exchange had up to 30% off selected lines which has ended.

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Missoma 25% off everything Black Friday sale has ended.

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Contemporary and sustainable jewellery brand DAPHINE Black Friday sale has ended. Choose from a range of jewellery that's mindfully made with feeling, and designed in London.

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The GUESS sale has ended where there was 20% off everything online.

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What's better than a basket full of RIXO? A basket full of RIXO with money off.

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The Wolf & Badger Support Small Week had generous deals running across a whole load of independent designers, which has now ended.

GANNI Ruffled cotton blouse
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MyTheresa offered a 40% sale off on selected lines across Black Friday which proved very popular.

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There was 30% off KITRI for Black Friday.

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P D Paola Cyber sale has ended where it had 40% sitewide.

&Other Stories
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Reformation Black Friday sale has ended. It had 25% discounts on everything.

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JOSEPH Black Friday sale had ended, it had up to 50% discount on a selection of products.

Le Chameau, Jameson Quilted Boots, £375
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Le Chameau announced it was giving Black Friday a miss but with every order placed the brand would donate £5 to Dogs Trust.

Trinny London
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Trinny London 10% Black Friday sale has ended.

Add Gucci to your weekly shopping list - and don’t forget to share your steal using hashtag #Preloved and #HouseofGucci. Ready, get-set, Gucci...

READ MORE: Lady Gaga Says Her House Of Gucci Method Acting Landed Her In Hospital

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