London may be experiencing an unprecedented heatwave, but it’s only going to get hotter as Burberry are turning up the temperature on the city’s impending fashion week. Come September, LFW will host its first Victoria Beckham catwalk show, Alexa Chung will join the schedule and Riccardo Tisci will debut his first collection as the newly appointed Chief Creative Officer of Burberry.
On the latter, the first taste of Tisci’s take on Burberry dropped last week when the redesigned logo was released as well as a new twist - courtesy of a collaboration with Peter Saville - of the label’s monogram. Now we know it’s not just the font and insignia that’s changed, but the look and feel of the house's codes too. On stage in New Jersey during her On the Run II world tour, Beyoncé gave us a first look at how Burberry’s revamped image.
When Tisci took over from Christopher Bailey, who exited the label after 17-years, the brand had already turned a corner. After nearly a decade side-lining their vintage check, using it at most as a lining for their trench coats, Burberry unearthed its signature plaid. Following a collab with Russian designer Gosha Rubchinskiy and a collection that placed the check back on the map, it's become, once again, core to the brand.
Taking note, Queen Bey wore a tartan bodysuit and an abbreviated rain jacket patterned with the iconic check. She upped the ante with a pair of matching plaid sunglasses and gloves (a styling trick that Tisci famously used during his tenure at Givenchy, notably on Kim Kardashian's floral Met Gala gown). Though it's sassier than much of Bailey's work, Bey's outfit shows Tisci hasn't reevaluated everything core to Burberry just for the sake of it. Is this a hint of what to expect at London Fashion Week? We hope so.