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Burberry Appoints Riccardo Tisci To Replace Christopher Bailey

This Is What Makes Him Perfect For The Job

'I am honoured and delighted to be joining Burberry as its new Chief Creative Officer,' Riccardo Tisci announced today as he confirmed he is to replace Christopher Bailey at the British fashion house.

As talk of London Fashion Week’s falling relevance in the international collections clattered on, Burberry pulled this substantial coup. Following the announcement last October that Bailey would be stepping down as Chief Creative Officer after 17 years at the brand, there were many rumours about who take up the reins. Many assumed it would Phoebe Philo’s next move after departing Céline in December, or Kim Jones’ after leaving the position of Creative Director of Louis Vuitton’s menswear. But, in fact, these rumours amounted to nothing and instead of investing in a British-born designer, Burberry has appointed the Italian creative best known for his A-Lister adored work at Givenchy.

In a statement Marco Gobbetti, CEO of Burberry said: 'I am delighted that Riccardo is joining Burberry as Chief Creative Officer. Riccardo is one of the most talented designers of our time. His designs have an elegance that is contemporary and his skill in blending streetwear with high fashion is highly relevant to today’s luxury consumer. Riccardo’s creative vision will reinforce the ambitions we have for Burberry and position the brand firmly in luxury.'

What Burberry needs after Bailey’s exit isn’t just a fresh-face, but a crowd-pleasing name that will draw the glitz, glamour and elite back to LFW. All signs suggest Tisci has that power in him.