Browns Has Launched Kidswear – And You’re Going To Want It In Your Size

The past year has seen the children's clothing market explode. High street stores like & Other Stories have launched inaugural kidswearcollections, as have luxury shopping destinations such as Harvey Nichols, as well as brands including Rejina Pyo and Self Portrait. Now, Browns has got in on the action, releasing a carefully curated edit that spans from newborn to 16 years.

'The expansion into kidswear is a natural evolution for Browns and we felt we could really have some fun here,' said Ida Petersson, buying director. 'We want to create a destination for kids and their parents that evolves beyond clothing and a place where luxury meets the unexpected with some surprise collaborations in the future.'

This means that, alongside pieces from Alexander McQueen, Stella McCartney, Fendi, Gucci, Versace and Burberry, Browns will also be releasing exclusive capsule collections and one-off surprise drops from Hunza Baby G, Off-White and Zimmerman.

To celebrate the launch, there is a super-cute campaign shot by photographer Ronan Gallagher, featuring some of the best dresses children you've possibly ever seen, all of whom were encouraged to take charge on the shoot, acting as everything from stylists to make-up artists.

For fashion fans, this is truly a treasure trove of mini-sized clothing and accessories that you'll want to buy in your own size, too. Versace dresses, Fendi boots, Stella McCartney knits, Balmain T-shirts and Givenchy hoodies all feature, making this your new one-stop shop for any children in your life.

As Holly Tenser, Browns' womenswear buying manager, said: 'Kids fashion truly sparks so much joy and excitement and our favourite items are now produced in super cute mini-me sizing.'

READ MORE: Harvey Nichols Just Launched Childrenswear, And You're Going To Want It Too

READ MORE: & Other Stories' Debut Kidswear Range Includes Dresses For You, Too