Beyoncé Casts Model with Muscular Dystrophy In Her New Campaign

beyoncé formation merchandile model muscular dystrophy

by Katie Rosseinsky |
Published on

Ring the alarm! Beyoncé has just launched some brand new 'Formation' themed merch, and she's also revealed the new face of the line.

Starring in the campaign is Jillian Mercado, a 28-year-old model and fashion editor with muscular dystrophy, who is seen modelling a selection of hoodies, T-shirts and bags emblazoned with lyrics from Bey's most recent releases. We're talking a grey marl 'I Twirl On Them Haters' sweatshirt, a 'Fresher Than You' tee and, naturally, a 'Slay' tee featuring Beyoncé in a suit of armour. Oh, and there's also an 'I've Got Hot Sauce In My Bag' bag.

Jillian, who has previously starred in campaigns for brands like Diesel and US retailer Nordstrom and is signed to IMG Models, shared the news on Instagram, captioning the caption shot 'OK ladies now let's get in FORMATION' before giving a 'special shout out to Queen Bee herself and the amazing team behind it.'

It's safe to say that Jillian absolutely slays her campaign, and we're big fans of her Beyoncé-based punning. If we got the chance to work with Queen B, we'd be cracking out the wordplay too.

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