Adidas Has Partnered With Universal Standard To Launch Its Very First Size-Inclusive Collection

Just a few months ago, Nike sparked a nationwide debate with its 'plus-size' mannequin, unveiled in its flagship store in London. While for many, this was a long time coming, others criticised the move, labelling said mannequins as 'unhealthy' and 'irresponsible'. I would be inclined to argue that this viewpoint probably comes from the fact that we're so unused to seeing clothes modelled on mannequins that actually resemble the wide scope of human bodies. We're conditioned to see very slim, able-bodied mannequins showing us clothes that all of us – in all our various shapes and sizes – may or may not eventually buy. Good news, then, that Adidas has just launched its first size-inclusive collection, offering sportswear to women of all sizes.

The global behemoth has teamed up with Universal Standard to create the collection, which includes long-line vests, hoodies, leggings and cropped tees – all available in sizes XXS to 4X (the equivalent of sizes 0-60). Writing on its website, Universal Standard said: 'This collection isn’t about asking women to change, it’s about meeting them where they are, just as they are. It’s about movement - the beauty of movement through dance, the strength of community... the belief in potential through basketball, and the power of a woman’s body in phases of transition. It’s for the athlete, the team, the mom, the anyone and everyone. It’s for all of US. As we are.'

Sadly, few sportswear brands actually offer products in a range of sizes that caters to a lot of women, especially when you consider the fact that the UK average size is a 16. So, this new collaboration is very welcome indeed – and hopefully, it will encourage more brands to follow suit.

This year, Universal Standard became the first – and only – size inclusive label in the world, unveiling a new mission statement on its website. 'Today, we’re the world’s most inclusive fashion brand. Tomorrow, we want to change that... There’s nothing more important to US than making sure all women are included and seen, so that while notions of 'us' and 'them' become extinct, definitions of beauty evolve.' The brand has collaborated with J.Crew and Rodarte, too, as part of its long-term mission to encourage greater inclusivity across the fashion industry.

Long may it continue.

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