This Brand Just Became The Most Size Inclusive Label In The World

Everything will now be available in UK sizes 2-42

universal standard new sizes

by Hannah Banks-Walker |
Updated on

Universal Standard is well known for promoting inclusivity and its own joyful approach to fashion. The recent collaboration with Rodarte, for example, proved that luxury fashion can be both affordable and inclusive, with styles modeled on Universal Standard's usual range of models, all with different body shapes. While the brand has always strived to ensure that its clothes are available in a vast range of sizes, it has now made absolutely everything in sizes 00-40, the UK equivalent of which is sizes 2-42.

In a mission statement published on its website, Universal Standard wrote: "Today, we’re the world’s most inclusive fashion brand. Tomorrow, we want to change that... There’s nothing more important to US than making sure all women are included and seen, so that while notions of 'us' and 'them' become extinct, definitions of beauty evolve."

Not only will every product be available in such a wide range of sizes, you can also see them all modeled on women who actually represent your size, too. There is now a function on the website called "See Your Size", which allows you to select pictures of models in your chosen piece that's truly in your size. For too long, women have been presented with only one, extremely slim body type. By representing all different sizes, Universal Standard is really setting an example to the rest of the fashion industry.

In fact, encouraging other brands to follow suit is part of Universal Standard's mission statement. "Today, we’re committing to create the change we want to see in the world, so that access for all doesn’t end with US. We will work to empower the industry to embrace inclusion. We will work to build the future with partners who see it like we do. We will be the catalysts that spark the next fashion revolution. That’s true FASHION FREEDOM."


Rodarte x Universal Standard: Shop The Collection

Rose Ruffle Blouse, £114.731 of 10

Rose Ruffle Blouse, £114.73

Red Ruffle Skirt, £114.732 of 10

Red Ruffle Skirt, £114.73

Rose Midi Dress, £152.973 of 10

Rose Midi Dress, £152.97

Red Ruffle Jumpsuit, £183.564 of 10

Red Ruffle Jumpsuit, £183.56

Black Midi Dress, £152.975 of 10

Black Midi Dress, £152.97

White Ruffle Blouse, £114.736 of 10

White Ruffle Blouse, £114.73

Red Ruched Midi Dress, £152.977 of 10

Red Ruched Midi Dress, £152.97

Black Ruffle Jumpsuit, £183.568 of 10

Black Ruffle Jumpsuit, £183.56

Red Ruffle Blouse, £114.739 of 10

Red Ruffle Blouse, £114.73

Pink Ruffle Midi Skirt, £114.7310 of 10

Pink Ruffle Midi Skirt, £114.73

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