Do you think it's possible for Gucci to out-hype itself? Judging by the label's show during Milan Fashion Week in February of this year, the answer is a resounding 'no'. Firstly came the arrival of a pregnant Rihanna with boyfriend A$AP Rocky, both of whom were decked in Gucci's finest, naturally. Then, during the show itself, fashion's most exciting collaboration was revealed - and sent ripples through the industry (and the Grazia fashion desk).
Building on the success of sell-out collaborations with The North Face, and its Hacker Project with Balenciaga that you've definitely seen all over Instagram, Gucci unveiled a partnership with Adidas Originals. It's now been worn by everyone from David Banda and Jodie Turner-Smith to Alexa Chung. But one celebrity fan in particular has got people shopping. And that's Harry Styles. The singer-actor wore a pair of the Adidas x Gucci trainers in a promo shot for his single As It Was, as well as teasing fans in pink Gazelles during an exclusive interview with Zane Lowe. They've also been a key accessory in his tourdrobe, which, according to search data from Google, has caused searches for 'red gazelles' to increase by a whopping +463%. It's not to see why. Paired with his heart-printed dungarees and pastel pink beaded necklace, it's a look that positively shouts Love On Tour. (Now, of course, Harry fans have a whole other collab to bookmark, Gucci Ha Ha Ha, the Italian brand's official partnership with Mr Styles.)
If you haven't yet seen the collection, it's a mash-up of Adidas and Gucci's signatures, both in terms of aesthetics and also literally in the form of prints, which are a mix of both labels' logos. The Adidas x Gucci logo adorned the waist belt of a long white Victoriana-style dress, complete with the famous three stripes of Adidas, while red track pants were paired with a tailored version of a sports jacket boasting logo-stamped gold buttons.
This is sports luxe as you've never seen it before. Even Gucci's Diana tote – so named after Princess Diana – got an Adidas makeover, while there are also leather gloves, caps, clogs and slider sandals, too.
How much does Adidas x Gucci cost?
The Adidas x Gucci prices start from £155 for a pair of ankle socks. A logoed tee is £480; a pair of trainers (the hotly-anticipated Gazelle) £575. The leather goods, meanwhile, will set you back a little more. The mini duffel bag is £1,940; the backpack is £2,200; and the round shoulder bag is £1,750.
SHOP: Adidas x Gucci
These Harry-approved Gazelles are the perfect addition to pep-up your summer wardrobe.
Wear alone or with the matching tracksuit bottoms (below).
Creative Director Alessandro Michele pulled inspo from his memories of the ‘80s and ‘90s for a collection that is both nostalgia-driven and contemporary.
A statement piece.
Just in time for festival season - this anorak won't let your friends lose you in a crowd.
This is selling fast, and we can see why. Wear with oversized sunnies and denim flares.
Honestly, just bury us in this.
Another Gazelle we've got a lot of time for.
If you're looking for one piece that won't outdate, this is a great staple buy.
Add an athleisure feel to your work wardrobe with these tri-striped loafers.
Style these high-waisted pants with a roll neck and aviators for a '70s feel.
Wear to all your summer barbecues as an alternative to floral frocks.
A Gucci twist on a classic Adidas piece.
In its lookbook images, photographed by Carlijn Jacobs, Alessandro Michele was inspired by the brand's archival catalogs. Shot against saturated backdrops of yellow, pink, blue and green, his cast of characters pose with golf bags, hockey sticks and hula hoops, striking sportsmanlike poses and showing off the collection to perfection.
SEE: The Adidas x Gucci Collection
These horse-bit wooden clogs - complete with logo on the toe-cap - might just edge out the loafer.
This Adidas x Gucci all-in-one, with that signature green-and-red stripe, is sure to be a best-seller.
Expect to see the double-logo weekend bag, available in various colours and sizes, in an overhead compartment near you.
The Adidas x Gucci Gazelle, styled with three-stripe socks, is set to be one of the collab's cult buys.
The three-stripe polo shirt worn with the matching trousers is the new way to do preppy.
Bucket hats don't get smarter than Adidas x Gucci's.
Of course the collection features plenty of sportswear, like this spearmint green sweatsuit.
These fabulous silk sports jackets, styled with similarly slick gym shorts, are an elevated take on activewear.
The logoed sweater vest - worn with another pair of Adidas x Gucci Gazelles - is just on the right side of jaunty.
These flatform sliders will be your best friend in heatwave weather.
These candy-striped leggings might be all the motivation you need to get out of the house.
This college-style cardigan would look great with sporty outfit accents.
This cropped tee styled with this ruby red two-piece is almost too good for words.