Whether TikTok is your constant companion or you only reach for it on hungover days spent shamelessly crying at overwrought auditions from Pop Idol (no? Just me?) you'd have to be clairvoyant to be able to predict which trend will next emerge from the social platform. After all, who could really have predicted how major the Y2K revival would become? Did you see themini UGG mania coming? Well, the latest TikTok obsession is just as surprising.
The latest trend to go viral is actually one item in particular: Pandora's Firefly Charm, designed to fit any of the bracelets from the brand's Moments collection. Confused? Yes, well, us too. But all you really need to know is that a lot of videos have been cropping up of people showing off this little charm, amassing hundreds of thousands of likes.
The main reason for such enthusiasm over one little charm is the fact that it glows in the dark and features an engraved silver disc which reads 'you light up my life'.
Some of the TikTok videos have over 700,000 likes, which obviously prompted the charm to sell out online fairly quickly. But it has now been restocked, just in time for Valentine's Day.
If you do join the glow-in-the-dark gang, you might end up a viral superstar on TikTok. Clearly, anything could happen.