If there was ever an SNL sketch we were up at night waiting for, it’s this one. Last week, Kendall Jenner teamed up with Pepsi and created one of the cringiest, most tone-deaf adverts we’ve ever seen. Not even exaggerating, it was SO bad that everyone and their dog was questioning, ‘how the hell did that even happen?’. Just HOW? How did that concept get through so many professional people with absolutely no-one stopping for a second and thinking, ‘errrr…is this maybe not kind of abit of a TERRIBLE IDEA?’
Question no longer, as SNL have imagined in the answer in perfect, comedic fashion and it’s never been so spot on.
The advert, which has reportedly left Kendall Jenner devastated (despite her complete cooperation and promotion of the ad just hours before the backlash erupted) was ripped apart in the skit. It shows the advert director, played by Beck Bennett, explain the concept to different people over the phone only to be told ‘don’t even touch it’. Kendall, played by Cecily Strong, then appears from her trailer explaining to Khloe Kardashian, ‘I stop the police from shooting black people by handing them a Pepsi’ followed by an ever so Kardashian/Jenner phrase: ‘CUTE, right?’
The tasteless Pepsi advert (pun intended) was pulled after the intense backlash forced them to make a public apology both to the public and Kendall Jenner. Can you even imagine the phone calls between Kris, Kendall and Pepsi once that blew up? You won’t have to much longer, no doubt it will be on the next season of Keeping up with the Kardashians drawing millions of viewers. Profiting off a scandal that is so shameless because it’s profits off a social movement? That’s irony at its best.
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This article originally appeared on The Debrief.