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Rihanna Calls Out Brands Using Trans Models As 'A Marketing Tool'

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In the few months since its launch, Rihanna’s Fenty Beauty has been credited as a game changer for the beauty industry. For her first foray into make-up, the singer has been fully committed to representing a diverse spectrum of women; a commitment that’s evident in her campaigns and in the range of foundation shades on offer (40 and counting). Cue a rapturous response from millions of women around the world.

So far, Rihanna’s Fenty campaigns are yet to feature trans models, something which a fan raised to the singer on Twitter, asking her to consider casting trans women for the next shoot.

‘Fenty Beauty campaign is awesome, next time you record something [you] should invite a trans girl to the group,’ the fan wrote.

The fact that Rihanna gave an individual, carefully considered response to their question is clearly testament to how seriously she takes the issue of representation.

‘I’ve had the pleasure of working with many gifted trans women throughout the years, but I don’t go around doing trans castings! Just like I don’t do straight non trans women castings!’ she explained.

‘I respect all women, and whether they’re trans or not is none of my business! It’s personal and some trans women are more comfortable about being open about it than others so I have to respect that as a woman myself!’

She then went on to point out that beauty brands choosing to cast just one trans model, or model of colour, in an attempt to appear more diverse can feel like a marketing ploy that benefits the brand’s perception, and not the models in question.

‘I don’t think it’s fair that a trans woman, or man, be used as a convenient marketing tool!’ she said. ‘Too often do I see companies doing this to trans and black women alike! There’s always just that one spot in the campaign for the token “we look mad diverse” girl/guy! It’s sad!’

We couldn’t agree more. Take a bow, RiRi.

READ MORE: What Happened When Rihanna Met Brigitte Macron In Paris?