Remember That Billion Dollar Oscars Selfie?

The 2014 picture remains one of the most iconic moments in the history of the Academy Awards.


by Sophie Wilkinson |

The Oscars returns on Sunday! This year's Academy Awards are led by Jane Campion's The Power of the Dog along with Kenneth Branagh's Belfast with the most nominations. There will be many a celebrity like Kristen Stewart or Dame Judie Dench taking centre stage on the red carpet, and likely taking a few selfies. However, we can predict that none of those selfies will ever top the most famous one of all.

Remember that incredible Oscars selfie? You know, the one which host Ellen Degeneres took of her, Bradley Cooper, Jennifer Lawrence, Jared Leto, Brad Pitt, Angelina Jolie, Meryl Streep, Julia Roberts, Lupita Nyong’o, her brother Junior, Kevin Spacey and, um, Channing Tatum while at the 2014 Oscars?

It's been EIGHT whole years since that iconic celebrity moment, but it has gone down in pop culture history. At the time, it became the most-retweeted selfie ever, then the most boringly parodied and copied photograph ever, and the imaged ended up being worth a very cool $1 billion (£597,335,881.97)

We've even found the original 2014 Twitter post. Ellen casually captioned the photo, 'If only Bradley's arm was longer. Best photo ever.'

The snap featured so many beautiful, talented celebrities, it clocked in enough retweets to make it seen by 37 million people. Today the famous picture has over 2 million likes. Of course, it turned out the moment wasn't entirely spontaneous: its success was as a massive coup for Samsung, who provided the phone for the selfie, as a very canny form of product placement.

Samsung's Oscar stunt followed a controversial attempt at product placement, when US baseball player David Ortiz took a selfie on a Samsung phone with then President Obama during a visit to the White House in 2014.

The stunt didn't go down too well with the White House: ‘Without getting into counsel's discussions, I can tell you that as a rule, the White House objects to attempts to use the president's likeness for commercial purposes, and we certainly object in this case,’ spokesperson Jay Carney told the BBC.

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