Kylie Minogue On Her Wine Venture, One Year On And One Million Bottles In

The pop icon chats to Grazia about selling a million bottles and setting up the brand as a 'flight of fancy'.

Kylie Minogue wines

by Bonnie McLaren |
Updated on

Kylie - we’re obviously talking about Minogue, here - is one of the world’s most loved popstars. But, last year, she decided to add another string to her bow, and started to sell wine. Fans hunted far and wide for the wine, as it was only available at Tesco (now luckily that isn’t the case, it’s available in most supermarkets) and a year later, she’s sold a million bottles, and brought out another wine for fans to get their hands on: a Cru Classe Rose. And as she's just celebrated her 53rd birthday, she tells Grazia that she obviously raised a glass of her own Prosecco.

The superstar says she’s surprised by the success - she says she started the brand as a ‘flight of fancy’ - especially as it launched when most of us were stuck indoors, during first lockdown. ‘It’s mind blowing it is that we have reached so many people with the portfolio of wines,’ Kylie tells Grazia. ‘Especially considering we launched through lockdown, a soft launch, and more or less let the wine do the talking. It really is a labour of love and I am so touched by how so many people have made it part of their celebration, their special moments.’

You might presume that someone like Kylie is too busy to be a part of the brand, but that isn’t the case, and she tells us she’s ‘over as many details as possible’. 'It started as a flight of fancy and then the further I got into it, I made it my mission to make quality paramount,' she says. ‘I have an amazing team who have guided me through the process,’ she continues. ‘During my time in Australia I was able to visit two of the vineyards who make some of the KMW wine - Howard Park Wines in the beautiful Margaret River region of West Australia who make the award winning Chardonnay and the wonderful De Bortoli estate in Yarra Valley, Victoria who have made our delicious Pinot Noir.’

Of course, she didn’t just launch her wine last year - in the last twelve months she has also released her 15th(!) album, DISCO, too and collaborated with the likes of Olly Alexander from Years and Years and Dua Lipa.

‘On the one hand I "slowed down" and didn’t tour or travel,’ she says, speaking about lockdown. ‘On the other hand, I made an album! I learnt how to set up and use my own home studio, which in itself provided a number of challenges. But I have to say it also felt very liberating. I miss touring and connecting with my audience and am dreaming of the time when I can take the DISCO album on the road.’

To be honest, we can’t wait either. Cheers.

READ MORE: As Kylie Minogue Sells A Million Bottles Of Wine, Here Are The Best Celebrity-Owned Alcohol Brands

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