Kylie Jenner is many things; a parable for the age of the Instagram celebrity. The face that launched a thousand Kylie Lip Kit's. An officially titled 'self-made' billionaire. Do you know what else Kylie Jenner is? She is that friend every woman has who doesn't understand how to take her make up off.
If you don't have a friend like this - sorry to break it to you, but chances are that you probably are this friend. I can't relate - my skin angrily flares up if there's so much of a smudge of residual translucent powder left so the evening cleanse/tone/moisturise ritual is a procedure of military rigor. But these days there's no shame in that, some of us have even started to cautiously experiment with the Korean-style 7-step skin ritual (blessed be Instagram for justifying our increasingly elaborate commitments to skincare).
Maybe this is why Kylie Jenner's latest power move as a beauty mogul was to release a skincare line, Kylie Skin. Packaged in the appropriately zeitgiesty-Kardashian aesthetic the millennial-pink line features a face scrub, toner, moisturizer, serum and eye cream and has already totally sold out (No surprises there). Except one thing has been made very clear since the release of Kylie Skin, and that's that Kylie Jennerdoesn't understand skincare.
People were quick to point this out over the release of the walnut scrub which has been subjected to a heavy Twitter dragging (licensed dermatologists will tell you not too exfoliate more than once a week as it causes micro tears to the skin - and especially not with products that include walnut shells). But if evidence was mounting before: her latest skincare video has now given us solid proof.
Posted to the Kylie Skin twitter account (already 44,000 followers strong), in the video shows a close up swatch of the product on the back of her hand before she applies it to the lower half of her face and forehead, massaging it in a couple of cursory times before splashing with water and (brace yourselves) wiping her face with a towel before ANY of her makeup has been properly removed.
We (and the entirety of Twitter) have a lot of things to say about this. What about the chin and the sides of your face Kylie? What about your forehead? What about your eye make up. And finally, exactly how many towels is she getting through in any given week? Trying to calculate the environmental impact of this alone is giving us a stress headache.
Ok so KJ is admittedly a celebrity gazillionnaire whose mum has probably never crucified her for getting dream matte mousse all over the John Lewis Egyptian cotton bath sheets. But it's still leaving us with anxiety. The final shot of the video shows a towel which - and there's no easy way of putting this - looks as though it has been let loose upon by a toddler with a packet of Crayolas (if this is the type of thing to ruin your day - we strongly advise that you look away now).
how many towels have unknowingly suffered this fate based on the fact that Kylie Jenner literally doesn't know how to use make up remover to wash her face properly? Is she party to some kind of laundry witchery we don't know about that means she can flagrantly use her snow-white towels in such a way (if this is so - please share your detergent brand Kylie.)
These are all very pressing questions that I've been left with, along with the deep-held suspicion that Kylie is, in fact, rusing us all and that she's that girl whose skin is explicably glowing and crystal-clear at all times despite her waste-paper basket being a graveyard of dried up face wipes, and who looks at you quizzically and asks what a toner is. Maybe for now we'll just stick to the lip kits...