Kourtney Kardashian’s Lifestyle Brand Poosh Is Trying To Sell You Products For Your Vagina – Without Actually Saying The Word Vagina

Keeping Up With The Kardashians stans will be well aware that earlier this year Kourtney Kardashian launched a lifestyle brand called Poosh, dubbed as the ‘modern guide to living your best life’ with a mission to ‘educate, motivate, create, and curate a modern lifestyle, achievable by all.’

Before launching Poosh Kourtney had been under pressure to create her own solo venture, just like her sisters. Kim has KKW Beauty, her Kim Kardashian: Hollywood video game and a very controversially named line of shape wear, Khloe has her Good American collaborations and Revenge Body TV show, Kendall has a modeling career and Kylie has her infamous lip kits.

So Kourtney launched Poosh in March 2019, and just like her sisters, is now facing some backlash. It all stemmed from a tweet, as is so often the case.

‘Keep your yoni healthy with these non-toxic feminine washes that won’t harm your hoo-ha’ the tweet read.

‘Shop our picks for keeping things fresh down there’ it continued, with a link to an article on the Poosh website with a range of ‘pH balancing washes’, and the hashtag #pooshtheboundaries.

Cue replies arguing that if you can’t say the word vagina then you probably shouldn’t be selling products for it, and breaking news: your vagina is self-cleaning and you don’t need to stick anything in it.

The tweets were not very kind.

‘I don’t trust any company that can’t say vagina to know anything about keeping my vagina healthy. Pass.’

‘If you guys need an new copywriter, I’ve been told I have the emotional maturity of a 12 year-old, but I’m not afraid to say “vagina.”’

‘Lady bits are self-cleaning. You’re pushing the patriarchy narrative that we are inherently dirty.’

Poosh hasn't addressed the backlash yet, and nor has Kourtney herself, and as a sex-positive woman who literally pulled her first child out of her vagina, we’re hoping that she didn’t sign off on this whole hoo-ha.

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