Kim Kardashian Files Trademark For Psalm West’s Name

Kim Kardashian

by Emily Watkins |
Updated on

Saint. North. Chicago. And now, Psalm: it’s one thing to go for unique names (read: abstract nouns) when babies arrive, but arguably a new level when you start trademarking them. Of course, the Kardashian West brood are ready-made celebrities — but following Kim Kardashian’s recent filing to use Psalm’s 7-day-old name for ‘hair accessories, entertainment services, skin care and moisturisers’, commentators are arguing that the move sounds more a bid to capitalise on, rather than hold something in reserve for, the latest addition to her brood.

Kim Kardashian
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On the other hand, he’ll be heir to an empire before he can toddle – there’s something to be said for enterprising parents, naming babies for campaigns and vice versa. Hey, Beyonce and Jay-Z trademarked Blue Ivy way-back-when in 2012 – ostensibly a bid to stop copy-cat parents nicking their original name, it’s more likely a roadblock to cutthroat entrepreneurs looking to capitalise on their brand (trademarks only apply to business ventures – if you were desperate to birth Blue Ivy 2.0, there’d be little argument to stop you.)

Beyonce
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Meanwhile, United States Patent and Trademark Office’s records show that Kim applied for similar trademarks for her other children North, Saint and Chicago back in February. It’s fast becoming a family tradition – Psalm’s aunt Kylie, after all, launched Kylie Cosmetics ‘Weather’ Collection last year, inspired by daughter Stormi: ‘I worked on this pretty much my whole pregnancy’, she said at the time. As the old saying goes, sometimes a baby tells you their name – and sometimes, your latest make-up launch is branded in their honour before they’re born. So it has always been.

Kylie Cosmetics
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Jenner filed 18 trademarks for ‘Kylie Baby’ and ‘Kylie Baby by Kylie Jenner’ on May 9th – only 3 months after being dubbed a bona-fide billionaire (the world’s youngest self-made one, thanks very much) on the back of her beauty line. While she’s yet to formally announce the new business venture, trademarks for moisturisers, shampoos and conditioners, bubble bath (and nail polish – for babies) amongst others, make Kylie’s ambitions as a baby-beauty-mogul pretty clear.

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Gallery

SEE: Kim Kardashian's Style

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In June 2007, Kim attended the OmniPeace Event Launch Party with tinted sunnies and supersized hoops.

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Kim attended the autumn/winter 2007 fashion show at Luxury Lounge in Los Angeles. The Kardashian sisters opened their first store the previous year.

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Kim and Paris Hilton were inseparable back in the early noughties. Renowned for their co-ordinating Louis Vuitton mini bags and embellished kitten heels, the pair were the socialites of the decade.

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Kim Kardashian attended US Weekly's Hot Hollywood: 'Fresh 15' in Los Angeles back in 2006 wearing a shirt and jumper dress. The oversized black belt brings back major noughties nostalgia.

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Kim rivals Blake Lively in the race for the top spot in the pregnancy style stakes. The reality star was seen in September 2015 donning a sheer lace dress with layered accessories and a black duster coat.

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Kim Kardashian attended the LACMA 2015 Art and Film Gala on November 7, 2015 in Los Angeles. The reality star donned another sheer lace number with a supersized diamond choker and a vampy lip.

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Kim was spotted at Barney's department store in February 2016 wearing an oversized fur coat finished with a cap and perspex heels.

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For the Balmain after-show party, Kim donned an asymmetric metallic dress with oversized sunglasses. The event took place during Fashion Week.

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Kim attended the Balenciaga show during Paris Fashion Week wearing a cold-shoulder trench and thigh-high boots.

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Kim was spotted in Soho recently donning oversized denim finished with thigh-high perspex boots. She accessorised the look with a signature diamond choker and cropped corset top.

Meanwhile, we can sit back and wait eagerly for some baby-serum, baby-barrettes, and baby-vlogging. Maybe the cousins will go into business together: so precocious. Watch this space — just don’t say Psalm (at least, don’t name a hair clip after him).

Kim Kardashian and Kanye West with daughter North
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