Kate Middleton has reportedly overtaken Meghan Markle as the biggest royal fashion influencer.
After she joined The Firm in 2017, the former Suits actress made huge waves when it came to fashion - any item she wore would immediately sell out.
However, Meghan's impact on retail has reportedly drastically declined since the announcement that she and Prince Harry would be stepping down as senior royals.
Between 2017 and 2019, her outfit choices saw demand rise in an average of 216 per cent online - but in recent months, this has dropped to just 31 per cent.
Meanwhile, so far this year, Kate's fashion choices have led to an average increase in online demand of 159 per cent. Between 2017 to 2019, it was 119 per cent.
This was also illustrated when Kate and Meghan, both 38, both wore Massimo Dutti coats in January.
While both royals' outerwear pieces were popular with shoppers, it was Kate's that proved more in demand, as online searches for her coat were up eight times more than Meghan's.
The Duchess of Sussex made her final appearances as a senior royal last weekend, alongside her husband Prince Harry.
The pair attended Mountbatten Festival of Music at the Royal Albert Hall, soon after Meghan made an appearance at Robert Clack Upper School in Dagenham, London, to discuss International Women's Day with the students.
Meghan's royal duties may be over, but we still adore her style.
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