The Royals Get Their Very Own Snapchat Lens


by Elizabeth Bennett |
Published on

While the William and Kate may not have their own Instagram and Snapchat profiles (we wish!), the couple are thoroughly modern royals when it comes to embracing social media.

Take their latest venture - their very own Snapchat Lens.

To celebrate their mental health campaign, Heads Together, the Duke and Duchess have worked with Snapchat to create their very own lens.

The lens will be available on Sunday to the 10 million people in the UK that use Snapchat every day in celebration of the Virgin Money London Marathon.

Heads Together has given headbands to all 39,000 runners to help make it the world’s first mental health marathon, and this new lens enables everybody to wear their own virtual headband and show their support.

It overlays a Heads Together headband on your head that moves in real time. This can then be snapped and shared as an image or video with friends.

Do it alone, or grab a friend and both show your support together. As the campaign states: ‘Two heads are better than one when it comes to our mental health.’

William and Kate got the ball rolling by testing out the new lens and sharing via Twitter.


On Sunday Heads together will be posting Snaps with supporters, runners and surprise guests. You can get involved by downloading the lens here.

READ MORE: Kate Middleton Will Attend The London Marathon For The First Time

READ MORE: Kate, William And Harry Star In A New Film To Promote Mental Health Awareness

READ MORE: Kate Middleton Praises ‘Brilliant’ Prince Harry For Speaking Out About Mental Health

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